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Thursday, February 02, 2012
Overnights
Stronger tune for Fox's musical comedy 'Glee'
Michael Jackson tribute episode averages a 3.6 in 18-49s, best rating since October and leading the network to an easy nightly win
Television
'X Factor': Bloodied but still a contender
Fox talent show undergoes a major makeover, shedding three from cast, after failing to pull boffo ratings. But a stinker it's not.
Here & there
Nielsen: Auto leads in Super Bowl ad buys
Other shorts: Monthly cable ratings: Football scores for ESPN - Fox News Channel hits 10 years at No. 1 - Programming notes: ABC picks up Cherry pilot
Broadcast recap
In faceoff, 'Big Bang' tops 'American Idol'
CBS sitcom takes a 12 percent lead in 18-49s over Fox hit in half hour they compete, and it also outpaces in viewers (charts)
Cable recap
For HBO's 'Luck,' a jump start of sorts
Network renews the racehorse drama after just one airing and poor ratings, largely based on positive reviews by critics (charts)
TV Reviews
'Beast Tracker,' full of good information
Discovery series is one of those rare reality shows that actually informs, teaching us lots about alligators and tiger sharks
Webinars
How to leverage LinkedIn, and at no cost
Bill DeRosa of Talking Finger explains how to get the most out of this important social media site by using free tools available to all
TV This Week
Ahead of Super Bowl, a peek at the ads
CBS airs 'Super Bowl's Greatest Commercials 2012,' a look at great game ads of the past and some that will air Sunday
Overnights
'Alcatraz' slides but Fox still wins Monday
New drama averages a 2.7 in 18-49s, down 10 percent from last week and 18 percent from its debut. Fox takes the night with a 2.8.
New media
Facebook sees a huge jump in advertising
Now accounts for 27.9 percent of all online display ads, up from 21 percent in 2010, with forecasters seeing even more growth
Sports TV
Buyers: Sunday's game will set a record
Majority think Super Bowl XLVI will top last year's 111 million viewers, thanks to the popularity of the Giants and Patriots
Sports TV
A media buyer's primer to Super Bowl
The facts and numbers you need to know for Sunday's game, as well as who's advertising and what this year's spats are about
Sports TV
The great Super Bowl ad buzz machine
Nowadays the push to build awareness for spots begins weeks before the game. Speaking with SpotBowl's Michael Pavone.
Here & there
Super Bowl abortion ad stokes controversy
Other shorts: Patriots score Twitter touchdown - NFL's most marketable player: Rodgers - 'X Factor' boots Jones and Scherzinger - Programming notes
TV Reviews
'Key & Peele,' playing the race card
The comics in this Comedy Central show are biracial, and they play off that, but the humor is in the quality of the sketches
TV This Week
Celebrating Hollywood's leading man
The timing could not be better, heading into the Oscars, for a sitdown with George Clooney on Bravo's 'Inside the Actors Studio'
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This week in out of home
Your client at mixed martial arts events
It attracts the most brutal fighters around, with few holds barred, but also an audience very desirable to advertisers: Young males
What's new in alternative media
Just like hard time: A night on the Rock
Living small: Life on a subway platform
A Mary with a very different message
Whoa! Come slide with Donald Duck.
Justin Bieber appearing on 'SNL'
The singer will host NBC's comedy show for the first time,
and Oscar nominee Jonah Hill will appear later this season
Natalie Ravitz becomes chief of staff at News Corp.
Gabe Vehovsky becomes EVP of digital strategy at Discovery
Jane Wooldridge becomes cruise editor at Travel + Leisure
Adam Deutsch becomes senior director of product development at ESPN
Michael Blauner, Becky Allegra and Renee Hartman rise at Christal
Sandra Dewey rises to EVP at Turner
T.C. McCarthy rises to social media coordinator at Newsday
Ted Hong becomes CMO at M-GO
Christy Benson rises at and Russell Cooper joins Outdoor Channel
Michael Breedlove rises to digital media director at Inspiration Networks
People
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Media Life career expert
Click here to read past Rachel columns
Features
TV Reviews
'Luck,' a long shot that pays off big
First episode of the HBO racetrack drama is impossible to follow but then the characters and stories fill out, making it all worth it
TV Reviews
'Spartacus: Vengeance,' over-cooked
The second season of the Starz drama, like the first, heaps on the sex and violence, with the effect of obscuring all else
TV Reviews
'On Freddie Roach,' punch is in slo-mo
Thoroughly engaging HBO documentary lets the camera tell the story of a boxing trainer with Parkinson's. It does a fine job.
Mobile: Breakout year, with ad spending soaring 80 percent
Milwaukee: Rates are flat and inventory available
Sports TV: 2011 spending rose 5.9 percent to nearly $11 billion
Forecast: 2012 will rise 3.7 percent, lifted by politics and Games
Automotive: With strong sales, ad spending should rise smartly
Social media: The coming ad explosion by local advertisers
In the Media Economy Newsletter.
Yesterday's feature stories
Classifieds: Regional sales marketing manager post in LA
Overnights: 'Alcatraz' slides but Fox still wins Monday
Classifieds: Freelance digital media buyer job in Los Angeles
Classifieds: Senior media planner opportunity in New York
New media: Facebook sees a huge jump in advertising
Sports TV: Buyers: Sunday's game will set a record
Sports TV: A media buyer's primer to Super Bowl
Sports TV: The great Super Bowl ad buzz machine
Here & there: Super Bowl abortion ad stokes controversy
TV Reviews: 'Key & Peele,' playing the race card
Classifieds: Media director opening in New York
Classifieds: Assistant media planner position in Seattle
Overnights: Fox's 'Dynamite' implodes in second week
Classifieds: Media openings in San Francisco and New York
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