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Wednesday, March 17, 2010
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Sports TV
Tiger: 'I'm back to play in the Masters'
Woods is returning to compete in the season's first major tourney, four months after going into exile to patch up his personal life

Overnights
Fox wins Monday with 'House' and '24'
Averages a 3.4 in 18-49s, 21 percent ahead of No. 2 CBS, with 'House' the night's top show with a 4.0. ABC is third with '20/20.'

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Television
ABC offers Amanpour 'This Week' job
That's the word, months after Stephanopoulos' exit for 'GMA.' The CNN correspondent could shift the focus to international affairs.

Sports TV
Hot player this March: Digital on demand
TV advertising will likely be flat this year but CBS's web site is already sold out. Here's a look at March Madness ad dollars.

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Sports TV
High workplace cost of March Madness
Figure $1.8 billion in diminished productivity. But there's an upside. Talking with outplacement authority John Challenger.

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Alternative media
Listening in on life's little secrets
It's a wallboard of people on a street but plug in your iPod and you can hear their thoughts. Click here for the other Obie nominees.

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TV Reviews
'Addicted,' been there, done that
TLC reality series on addiction brings nothing new to the challenges addicts face in seeking recovery, and lots that's old

Here & there
Fourth quarter broadcast pricing plunges
Other shorts: Fore! This year's Masters coming at you in 3D. - Game on: DirecTV and Versus end long dispute - Programming notes: CW swaps 'Girls' and 'Society' - New York story: WSJ and NYT sharpen their claws

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TV This Week
Little Dance: Tar Heels meet the Tribe
It's North Carolina playing against William & Mary in the NIT, ahead of Thursday's opening of the NCAA tourney. Will they clutch?

Overnights
Softer premiere for 'Celebrity Apprentice'
Returning NBC reality show averages 3.2 in 18-49s over two hours, off 16 percent from last year but still winning its timeslot

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Overnights
Big bump for 'Who Do You Think You Are'
Second episode of NBC's new genealogy series rises 13 percent over debut, boosting network to second place on Friday night

Research
The thorny challenges of online news
Talk all you want of erecting pay walls but a new report confirms few readers are inclined to pay. Talking with Pew's Lee Rainie.

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TV Reviews
'Justified,' shoot-em-up, with laughs
Quirky mix of violence and humor is pure Elmore Leonard, and FX does a solid job at both in this new series about a lawman

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Sports TV
So tell us, what's in store for the NCAA?
Will college basketball renew with CBS after this year's Final Four is over? Will it go to ESPN? Will it expand to 96 teams?

Here & there
Saturday overnights: Fox doubles up
Other shorts: Programming notes: ABC grabs ESPN block - No pinch for 'Pinch:' NYT chair's salary soars - Honolulu Advertiser: We're laying off 600

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TV This Week
Exploring the false god of beauty
On VH1, in 'Price of Beauty,' Jessica Simpson and pals travel the globe documenting how beauty is defined in various cultures

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This week in out of home

Your client on ice cream trucks
Wrap the truck in a giant ad and hand out samples, even play a special jingle, to get the attention of consumers on a warm spring day
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