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Monday, February 06, 2012
Sports TV
Super Bowl sets record with 111.3 million viewers
Bests last year by 300,000, the third straight year the game has set an all-time best mark. Peaks with 117.4 million in fourth quarter.
Overnights
Early numbers: Third-best Super Bowl ever
Averages a 47.8 metered-market household rating, just 0.1 behind last year's record-setting game. 'Voice' debut averages a 19.4.
Market profile
Milwaukee: Flat rates and lots of inventory
The state primary is two weeks off yet political ads are not clogging airwaves, though conditions have tightened for news
Here & there
Halftime shocker: M.I.A. gives the finger
Other shorts: Crunch time: Doritos is early ad winner - Super Bowl sets a tweets-per-second record - Fox revamps Tuesdays - Weekend overnights
Survey
So, how do you rate the Super Bowl ads?
Were they as good as you expected? Were they better than last year's? Which was the best commercial of the lot? The worst?
TV Reviews
'Smash,' old-fashioned drama that works
New NBC series builds on all the familiar characters and themes about Broadway musicals, and the cast is able and well-chosen
Webinar registration
The quiet revolution reshaping local media
Big changes are sweeping though the nation's media markets, with more to come. Learn all about it in this webinar, set for Feb. 14. Sign up here.
TV This Week
For NBC's 'Voice,' a hard act to follow
Last year's surprise hit returned in the cushiest of timeslots, post-Super Bowl. Now it gets tough, competing on Mondays at 8.
Overnights
'Bang' beats 'Idol' in shared timeslot again
CBS sitcom averages a 5.4 to Fox reality show's 5.0 during the 8 p.m. half hour. But 'Idol' grows to a 5.8 in second half of show.
Media economy
Early upfront outlook: A merry May
Forecast: Big Four broadcast networks will see 8 percent CPM gains over last year, with total sales coming in flat to last year
Sports TV
Super Bowl ads getting the most buzz
Tops on the list is VW's 'Little Darth' sequel, 'The Dog Strikes Back.' Also in the top 10: Ads from Acura, Century, Audi and H&M.
Alternative media
Monday
Madonna, Madonna, all across the sky
Talk about timing: Pop star's new video will debut on seven Clear Channel digital billboards leading up to her Sunday Super Bowl gig
Here & there
Study: Second screens big this Super Bowl
Other shorts: Super Bowl ad targets distressed Green Bay fans - More new shows to pump Nick ratings - Kodak wants out of theater sponsorship
TV Reviews
'Napoleon Dynamite,' more like a bomb
Fox animated series mangles the 2004 feature film from which it's adapted, substituting mindless action for the original's satire
Rachel speaks
Rachel, I need to mend some fences
The writer is estranged from someone she worked for at the beginning of her career and wants advice on how to reconnect with her
TV This Week
Best tube bets this weekend
Friday: Knicks vs. Celtics on ESPN; Saturday: Super Bowl Fan Jam on CMT; Sunday: Super Bowl and 'The Voice' on NBC
Hear of a great alternative media campaign?
We'll consider doing a story on it.
Click here to
tell us about it.
This week in out of home
Your client at antique shows
Here's a way to reach older, largely affluent consumers as they enjoy a favorite pastime, and it can be surprisingly affordable
What's new in alternative media
Madonna, Madonna, all across the sky
Just like hard time: A night on the Rock
Living small: Life on a subway platform
A Mary with a very different message
Andre Braugher joins ABC's 'Last Resort'
Former 'Men of a Certain Age' actor will play the commander
of a nuclear submarine in the upcoming drama pilot
Sara Rad rises to director of advertising Good Housekeeping
Paul FitzPatrick becomes CEO at RLTV
Jim Oliphant becomes deputy magazine editor at National Journal
Catherine Mayer rises to Europe editor at Time
Paul Singer becomes politics editor at USA Today
L.A. Reid remaining on Fox's 'X Factor'
Bobby Cannavale joins HBO's 'Boardwalk Empire'
Portia De Rossi joins ABC's 'The Smart One'
Selma Blair joins FX's 'Anger Management'
Filmmakers Michael deGruy and Andrew Wight die in helicopter crash
People
Send in a people item
Search Media Life job postings
Post a free classified
Looking for advice about your career?
Write to Rachel
,
Media Life career expert
Click here to read past Rachel columns
Features
TV Reviews
'Luck,' a long shot that pays off big
First episode of the HBO racetrack drama is impossible to follow but then the characters and stories fill out, making it all worth it
TV Reviews
'Spartacus: Vengeance,' over-cooked
The second season of the Starz drama, like the first, heaps on the sex and violence, with the effect of obscuring all else
TV Reviews
'On Freddie Roach,' punch is in slo-mo
Thoroughly engaging HBO documentary lets the camera tell the story of a boxing trainer with Parkinson's. It does a fine job.
Mobile: Breakout year, with ad spending soaring 80 percent
Milwaukee: Rates are flat and inventory available
Sports TV: 2011 spending rose 5.9 percent to nearly $11 billion
Forecast: 2012 will rise 3.7 percent, lifted by politics and Games
Automotive: With strong sales, ad spending should rise smartly
Social media: The coming ad explosion by local advertisers
In the Media Economy Newsletter.
Yesterday's feature stories
Classifieds: Media planner/buyer position in Arlington, Va.
Classifieds: Associate media director job in Fort Lauderdale
Media economy: Early upfront outlook: A merry May
Sports TV: Super Bowl ads getting the most buzz
Alternative media: Madonna, Madonna, all across the sky
Here & there: Study: Second screens big this Super Bowl
TV Reviews: 'Napoleon Dynamite,' more like a bomb
Rachel speaks: Rachel, I need to mend some fences
Classifieds: Business account manager post in Greensboro, NC
Classifieds: Entry and mid-level planner/buyer post in Denver
Classifieds: Freelance outdoor specialist for all markets
Overnights: 'Idol' slides 9 percent as Fox wins the night
Classifieds: Part time media director job in Philadelphia
Classifieds: Media planner opportunity in Santa Monica
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