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Monday, March 15, 2010
Overnights
Softer premiere for 'Celebrity Apprentice'
Returning NBC reality show averages 3.2 in 18-49s over two hours, off 16 percent from last year but still winning its timeslot

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Overnights
Big bump for 'Who Do You Think You Are'
Second episode of NBC's new genealogy series rises 13 percent over debut, boosting network to second place on Friday night

Research
The thorny challenges of online news
Talk all you want of erecting pay walls but a new report confirms few readers are inclined to pay. Talking with Pew's Lee Rainie.

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TV Reviews
'Justified,' shoot-em-up, with laughs
Quirky mix of violence and humor is pure Elmore Leonard, and FX does a solid job at both in this new series about a lawman

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Sports TV
So tell us, what's in store for the NCAA?
Will college basketball renew with CBS after this year's Final Four is over? Will it go to ESPN? Will it expand to 96 teams?

Here & there
Saturday overnights: Fox doubles up
Other shorts: Programming notes: ABC grabs ESPN block - No pinch for 'Pinch:' NYT chair's salary soars - Honolulu Advertiser: We're laying off 600

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TV This Week
Exploring the false god of beauty
On VH1, in 'Price of Beauty,' Jessica Simpson and pals travel the globe documenting how beauty is defined in various cultures

Overnights
Cooling down for NBC's 'Marriage Ref'
Averages a 2.7 in 18-49s, off 21 percent from last week, and goes from first to third in the 10 p.m. timeslot with a weaker lead-in

Cable
Upfront update: Nick focuses on families
No. 1 kids network slates six new shows and renews 16, aiming for kids and parents to watch together while also punching up cartoon slate

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TV Reviews
'The Pacific,' war stories, brilliantly told
HBO miniseries puts the viewer in the trenches with World War II G.I.s in a very realistic portrayal of their day-to-day lives

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TV Reviews
'Minute to Win It,' an hour to lose
NBC game show makes fun of itself to be cool but it's simply a rehash of game shows of the past, and not done particularly well

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Alternative media Monday
'Look, that goofy man on the kids bike'
Grown men cruise about the streets looking most disreputable, peddling on little girls' bicycles. Client: Fox's 'Sons of Tucson.'

Here & there
BusinessWeek begins yet more layoffs
Other shorts: O'Brien's 'Legally Prohibited From Being Funny On TV Tour' - Woods may be back for the Masters - Up for bid on eBay: Michigan TV station

Rachel speaks!
Rachel, when will we see pay raises?
The writer, a planner, signs himself Looking for More. He's wondering when agencies will lift freezes on pay increases.

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TV This Week
Best tube bets this weekend
Friday: Big East tourney on ESPN; Saturday: 'Lost Boys' on Spike; Sunday: NBC's 'Apprentice' and CBS March Madness special

Overnights
NBC's 'L&O: SVU' ties for first at 10 p.m.
Averages a 2.6 in 18-49s, tying CBS's 'CSI: NY' as it sinks to a series low. A bummer premiere for CW's 'High Society.'

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Wrap the truck in a giant ad and hand out samples, even play a special jingle, to get the attention of consumers on a warm spring day
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