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Friday, March 12, 2010
Overnights
Cooling down for NBC's 'Marriage Ref'
Averages a 2.7 in 18-49s, off 21 percent from last week, and goes from first to third in the 10 p.m. timeslot with a weaker lead-in

Cable
Upfront update: Nick focuses on families
No. 1 kids network slates six new shows and renews 16, aiming for kids and parents to watch together while also punching up cartoon slate

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TV Reviews
'The Pacific,' war stories, brilliantly told
HBO miniseries puts the viewer in the trenches with World War II G.I.s in a very realistic portrayal of their day-to-day lives

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TV Reviews
'Minute to Win It,' an hour to lose
NBC game show makes fun of itself to be cool but it's simply a rehash of game shows of the past, and not done particularly well

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Alternative media
'Look, that goofy man on the kids bike'
Grown men cruise about the streets looking most disreputable, peddling on little girls' bicycles. Client: Fox's 'Sons of Tucson.'

Here & there
BusinessWeek begins yet more layoffs
Other shorts: O'Brien's 'Legally Prohibited From Being Funny On TV Tour' - Woods may be back for the Masters - Up for bid on eBay: Michigan TV station

Rachel speaks!
Rachel, when will we see pay raises?
The writer, a planner, signs himself Looking for More. He's wondering when agencies will lift freezes on pay increases.

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TV This Week
Best tube bets this weekend
Friday: Big East tourney on ESPN; Saturday: 'Lost Boys' on Spike; Sunday: NBC's 'Apprentice' and CBS March Madness special

Overnights
NBC's 'L&O: SVU' ties for first at 10 p.m.
Averages a 2.6 in 18-49s, tying CBS's 'CSI: NY' as it sinks to a series low. A bummer premiere for CW's 'High Society.'

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Magazines
Big nods for New York and New Yorker
Two titles lead in National Magazine Award nominations with 10 each, followed by National Geographic magazine with eight

Television
Time may be up for Fox drama '24'
The word: The eighth-year drama will end in May, barring a pickup by another network, after ratings fell following the strike

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Dayparts update
Letterman springs back, beating Leno
'Late Night' glides ahead of 'Tonight' on Monday, winning in 18-49s and narrows the gap on Tuesday over blackmailer buzz

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New media
What the iPad could mean for print
Apple's new reader could be a boon for magazines and papers, but it's far from a sure bet. Talking with eMarketer's Paul Verna.

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TV Reviews
'Sons of Tucson,' flat jokes flying at you
This very 60s-style Fox sitcom blends farce and satire and not all that well, relying on a stream of rapid-fire one-liners

Here & there
Another night of programming for Bravo
Other shorts: Programming notes: CW eyes reality shows - Study: 97 percent use web for shopping - Iger: I'm open to spinning off ABC some day

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TV This Week
For 'Community,' there's always hope
NBC sitcom is struggling after a strong start, but the network is betting on a slow build as viewers fall in behind critics

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This week in out of home

Your client on ice cream trucks
Wrap the truck in a giant ad and hand out samples, even play a special jingle, to get the attention of consumers on a warm spring day
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