Report: NBA is shooting for live local internet feeds The NBA is taking its live action online in a first-of-its-kind deal. The league is negotiating live local deals on behalf of its 30 teams, the Sports Business Journal reports. It hasn’t been determined whether the online offerings will be free or premium, but the league would allow its teams to offer three digital services – video streaming, interactive TV and video-on-demand -- for the start of the 2008-09 season in October. Until now, local TV rights have been protected, with major U.S. sports leagues sticking to nationally televised events for the web. The NBA’s opening up of its broadband rights thus means things could get heated between regional sports networks and cable and satellite TV operators, which have had exclusivity. The NBA says it will use geo-blocking technology to prevent access to the games online outside a team’s territory.   EMarketer: Boom in B2B social network ad spending Social networks aren’t just for catching up with friends from high school anymore. They’ve become business networks as well, and advertisers are taking notice, according to eMarketer. U.S. advertisers will spend $40 million this year to attract the attention of business users on networks such as LinkedIn, the biggest professional social network, which has seen its audience more than double over the past year. LinkedIn’s popularity has led to the creation of similar industry-specific sites, including Legal OnRamp and LawLink for, who else, lawyers, and Reel-Exchange, for those working in the video and film industry. Ad spending on B2B online social networks will reach $210 million by 2012, according to eMarketer projections.   Emmy to viewers: Pick the all-time best TV moments What’s the best moment in TV history? TV fans can cast their vote online through Sept. 15 and the winners will be unveiled at next month’s Primetime Emmy Awards. Twenty of the most memorable dramatic and most comedic moments on TV have been pre-selected, and the top five vote-getters will be recognized. Shows in the running for best dramatic moments include, not surprisingly, “The Sopranos” and perhaps more surprisingly “Moonlighting,” “Miami Vice,” and “Buffy the Vampire Slayer.” Comedies include “The Cosby Show,” “M*A*S*H,” “Sex and the City” and “Mork and Mindy.”   YouTube adding display ads on its mobile video site If you are among those who like to catch the latest videos on YouTube on your mobile phone, you may have noticed an addition this week. Google, which owns the popular video-sharing web site, has added display ads on some pages of YouTube’s mobile site in Japan and the U.S. “This is our first step in testing mobile advertising for YouTube -- it will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising,” Christine Tsai, a YouTube product marketing manager, wrote on Google’s mobile blog yesterday. Tsai added that the test will be evaluated closely over the next several weeks. According to YouTube, people watch hundreds of millions of YouTube videos every month on mobile devices.