The next frontier for Google has been more like a quagmire. In an investor conference call yesterday, Google senior vice president of product management Jonathan Rosenberg admitted that the company has been disappointed with efforts to translate its innovative online ad approach to offline advertising. It hasnt taken off as fast as we would like, he said, adding that Google would have to discuss format issues with magazines in order to help move the program along. Google began buying space to resell to advertisers last fall, a move that was met with wariness by the media community.

CitySearch has named Neil Savage as its new executive vice president. Savage was previously the vice president of sales at YellowPages.com.

ABC Radio Networks named Christopher Kato Watson senior producer of ePrep services. Watson was previously head writer of the Rocky Allen Show.

Dan Halyburton joins Emmis New York as senior vice present and market manager after serving as senior vice president and general manager of group operations for Susquehanna Radio Corp.

Martha Stewart Living Omnimedia has tapped two former ABC executives for its broadcast branch. Richard Claflin, formerly vice president of comedy series development at ABC, will now be vice president of programming, responsible for the development of original programming. Jill Boulet-Gercourt will be vice president of marketing, after having been director of synergy at ABC. She will oversee marketing and promotion at the company.

Current chief financial officer and co-founder Beverly Chell is retiring from Primedia effective June 30, and Kevin Neary will succeed her. Neary was most recently the CFO of Primedias Enthusiast Media branch.

After serving as advertising director at Cottage Living since its startup in 2005, Deirdre Finnegan is stepping up to associate publisher. Prior to her stint at Cottage Living, Finnegan was the New York manager for Southern Living magazine.

Former New Yorker and Domino promotion director John Rice is joining Food & Wine magazine as creative services director. He will be responsible for overseeing promotions and developing brand strategy.

Time4 Outdoors has named Matthew Levy a consumer sales representative. Levy was formerly a media supervisor at Foote, Cone & Belding.

Shannon Ryan has been promoted to vice president of entertainment publicity at Fox Broadcasting Company, after 12 years at the network. Most recently she served as executive director of publicity, responsible for PR plans for series such as Arrested Development and Family Guy, and will now be responsible for the networks publicity staff as well. Elissa Johansmeier joined Fox three years ago as executive director of publicity and corporate communications and will now be responsible for East Coast publicity staff as well as publicity campaigns for Fox series and specials.

The San Francisco Chronicle reporters whose coverage of leaked grand jury testimony broke the BALCO steroids scandal recently received federal subpoenas. Now, the paper has moved to quash those subpoenas, in an attempt to save reporters Mark Fainaru-Wada and Lance Williams from having to reveal their source. The government has argued that the testimony was obtained illegally, while the paper has argued that the First Amendment protects their rights as reporters to maintain confidential sources. According to the Chronicle, the motion argues that even if the law was broken, the benefits of breaking the story outweighed any illegal acts. Fainaru-Wada and Williams work in the Bay Area led Congress to become involved in a growing steroid problem in professional sports, especially baseball. They could face time behind bars if they refuse to reveal their sources.

Initiative Worldwide yesterday hired Janet Fitzpatrick as chief strategic officer. She will be responsible for the development of the companys strategic product worldwide and other related areas. Prior to joining Initiative, Fitzpatrick had served as chief executive officer at Mindshare Japan, and most recently as the vice president of global marketing at Motorola.

Lime, the healthy lifestyle brand, has named Barbara Steele multi-platform producer, in charge of producing original content and supervising content across all platforms, which will include television, broadband, satellite radio, podcasting, and others. Steeles credits as a producer include Queer Eye for the Straight Guy.