Brianna Keilar has made the jump to general assignment correspondent for CNN, effective immediately. Keilar was previously a correspondent for CNN Newsource.

CNN has promoted Rick Sanchez to weekend anchor of its CNN Newsroom. Sanchez had been a part of the reporting team for Anderson Cooper 360.

PBS has hired Jason Seiken as its senior vice president of interactive, reporting to chief content officer John Boland. Seiken will be in charge of new media content for PBS.org, PBSKids.org and other sites.

Genesis Communications has named Brady Ackerman co-host of The Terry Bowden Show, which becomes The Bowden and Ackerman Show. The sports-focused show airs on ESPN Radio affiliates WHOO-AM Orlando and WIXC-AM Melbourne in Florida.

Timothy McDarrah, a former gossip columnist for Us Weekly, was convicted on Dec. 20 of trying to set up a sex session online with an undercover officer posing as a 13-year-old girl. McDarrah, who used the site Craigslist for his exploits, is looking at a mandatory minimum of five years in prison.

USA Weekend magazine has promoted both Elyse Salpeter and Lori Altman to East Coast advertising sales managers. Both make the move from their old positions as New York advertising managers.

Ben Smith, a New York Daily News reporter who broke the news that Rudy Giuliani will make a run for president, has left the paper to cover politics for the new D.C.-based paper and web site The Politico. The much-buzzed-about Politico had already hired former Time magazine writer Mike Allen and former Washington Post writers John Harris and Jim VandeHei.

Michael Olesker has joined the Baltimore Examiner as a columnist, a year after quitting the Baltimore Sun when it was discovered he lifted passages from other newspapers. Olesker wrote for the Sun for 26 years and maintains his errors a year ago were simply mistakes.

Donald Murray, who wrote the Over Sixty column for the Boston Globe for the past 10-plus years, died at age 82 on Saturday of heart failure. Murray won a Pulitzer Prize when he was 29 for a series of editorials he wrote for The Boston Herald.

Creative production company Stardust Studios has hired Trevor Shepard as art director of its West Coast studio in Santa Monica. Shepard had been working with the company for the past year as a freelance art director, designer and animator.

Iconix Brand Group, a firm that owns various fashion brands, has named Russell A. Brown director of business development. Brown, who will report to vice president of business development Yehuda Shmidman, will concentrate on licensing the companys brands.

The Federal Communications Commission has named Fred Campbell wireless telecommunications bureau chief and Catherine Seidel consumer and governmental affairs bureau chief. Campbell was most recently legal adviser for wireless issues, while Seidel was chief of the wireless bureau.

Philanthropist-TV host Oprah Winfrey is at it again, yesterday opening a school in Johannesburg, South Africa, for under-privileged girls, fulfilling a promise she made to Nelson Mandela. The school cost $40 million to launch, and its opening was attended by stars like Tina Turner, Mary J. Blige, Mariah Carey, Sidney Poitier, Chris Tucker and Spike Lee.