It’s Millennial dads flooding social media
They're significantly more likely than moms to post kids' pix and videos
July 8, 2016
Social media sites such as Facebook are filled with photos and videos of parents’ young children, a fact anyone who’s spent time on those sites well knows.
Turns out that dads are mainly responsible for posting those photos and videos.
That’s according to a new report on modern parents from the youth insights company Cassandra.
Cassandra’s research found that, contrary to what you might expect, Millennial dads are much more likely than the moms to style or stage photos of their child to share on social media.
Millennial dads are also more likely than moms to post videos of their child online.
Further, Millennial dads are just as likely as Millennial moms to post comments about their kids online.
According to the report, this means many brands should reconsider their thinking when targeting Millennial parents. They need to get a better understanding of Millennial dads and the role they play in their children’s lives.
It’s a very different role than their dads played.
The survey found that just 19 percent of Millennial parents in the U.S. feel dads are represented fairly by brands.
Different from their parents
Cassandra suggests that the new wave of parents take a different approach to dealing with their kids than their their Boomer parents did with them.
“After growing up with Boomer ‘peerents’ who acted like their children’s friends, Millennials are rebounding from this approach and adopting a parenting style in which they are more of a mentor or guide role,” the report reads.
That said, younger parents appear a bit more lax when it comes to drug and alcohol use for their kids.
The average age at which younger parents believe it’s acceptable for their kids to drink alcohol is 19.
The average age at which they believe it’s acceptable to use marijuana is 14.
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