Microsoft: We’re sticking with Do Not Track
December 14, 2012
Complain all you want.
Microsoft is not reconsidering the inclusion of a Do Not Track setting on its latest version of Internet Explorer, despite all the hand-wringing from the media community.
In a blog posted this week, Microsoft general counsel and executive vice president Brad Smith reiterated the company’s commitment to including DNT as the default setting on IE 10, saying that protecting users’ online privacy was one of Microsoft’s priorities.
DNT essentially stops advertisers from tracking users’ online footprint, meaning a web site can no longer serve up ads based on the search you just made.
“We continue to strive to put privacy first for our customers, while recognizing that providing consumers with more choice and control of their privacy requires strong collaboration with a number of stakeholders,” Smith writes in his post. “We often have a unique perspective in these discussions: We have billions of paying customers, as well as a thriving advertising business.”
Smith also calls for a “final and effective DNT standard that is adopted by the W3C,” or World Wide Web Consortium.
Earlier this year the Association of National Advertisers and several other groups came out against DNT and have asked Microsoft to reconsider the plan.
Tags: ana, association of national advertisers, Brad Smith, community, dnt, do not track, do not track microsoft, IE, internet explorer, media, microsoft, microsoft do not track, online, online advertising, online privacy, perspective, privacy, this week, web, world wide web consortium
College football boosts Fox to first on Friday
NBC’s late night shows hit season highs
Programming blog: What’s canceled and renewed
CW’s DC Comics crossover finishes strong
Imagining local advertising, 10 years down the road
So cool: Petting cheetahs at the Canberra airport
And now, iHeartRadio hops into on-demand music
Rachel, all they do here is fight and fight
Introducing Media Life’s Out of Home Premium
Weekend TV: College Football Playoffs take shape
Starting Sunday, a new place to watch the NFL
Liga MX playoffs score on Spanish-language TV
The best sports cities: Rankings for big and small
- Tammy Einav and Mat Goff rise to CEOs at adam&eveDDB
- Nicole Lupke becomes client services director at Grey Toronto
- Fox VP of casting Seth Yanklewitz exits
- Tracy Brandys rises to SVP and market manager at CBS Radio
- K.C. Collins joins FX's 'The Strain'
- Kara Royster joins Freeform's 'The Fosters'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: August 2016
This month’s new media traffic data
Media supervisor opening in New York
Media buyer/planner position in Madison, WI
Digital buyer/planner opening in Madison, WI
Cincinnati agency needs a senior media strategist (online)
Senior media buyer position in San Diego