Microsoft: We’re sticking with Do Not Track
December 14, 2012
Complain all you want.
Microsoft is not reconsidering the inclusion of a Do Not Track setting on its latest version of Internet Explorer, despite all the hand-wringing from the media community.
In a blog posted this week, Microsoft general counsel and executive vice president Brad Smith reiterated the company’s commitment to including DNT as the default setting on IE 10, saying that protecting users’ online privacy was one of Microsoft’s priorities.
DNT essentially stops advertisers from tracking users’ online footprint, meaning a web site can no longer serve up ads based on the search you just made.
“We continue to strive to put privacy first for our customers, while recognizing that providing consumers with more choice and control of their privacy requires strong collaboration with a number of stakeholders,” Smith writes in his post. “We often have a unique perspective in these discussions: We have billions of paying customers, as well as a thriving advertising business.”
Smith also calls for a “final and effective DNT standard that is adopted by the W3C,” or World Wide Web Consortium.
Earlier this year the Association of National Advertisers and several other groups came out against DNT and have asked Microsoft to reconsider the plan.
Tags: ana, association of national advertisers, Brad Smith, community, dnt, do not track, do not track microsoft, IE, internet explorer, media, microsoft, microsoft do not track, online, online advertising, online privacy, perspective, privacy, this week, web, world wide web consortium
Cable overnights: ‘O’Reilly’ tops 3 million again
CBS slates summer premiere dates
Nickelodeon upfront: Cutting the cord
FCC votes yes on new net neutrality laws
Solid rebound for Fox’s Daytona 500
Yes, ‘Empire’ hits yet another series high
Alas, 2014 wasn’t good for advertising
Imagine: ‘CSI’ in 150 countries at once
The Big Four: Crossing the big gray line
The midseason’s winners and losers
Pretending to be Michael Jordan
‘Secrets and Lies,’ hidden a bit too well
For ABC, one smart Thursday play
- Dan Matarelli becomes VP and director at SMG Performance Marketing
- Chris Gyorgy becomes group creative director at Havas Chicago
- Jonathan Lewis and Dave Ortega rise at McKee Wallwork + Co.
- Alan Brydon becomes CEO at the Outdoor Media Centre
- Mike Sundet becomes director of sports and entertainment at Momentum
- Remy Stern rises to chief digital officer at The New York Post
- Deena Schacter joins and Katie Tomlinson rises at Veranda
- Luz Maria Doria, Irma Martinez and Luz Avila-Kyncl join Siempre Mujer
- Mark Boudreaux becomes director of sales at Entercom New Orleans
- Duncan Lawrence and Sharna Morelli rise at Morpace
- Rob Stone becomes studio host for Fox's Women's World Cup
- Andrew J. West joins CW's 'Dead People'
- Adam Rodriguez joins ABC drama pilot 'Runner'
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Communications strategist/media planner in Chicago
Digital campaign and analytics manager
Digital media buyer job in Springfield, MO
Assistant media planner job in Santa Monica
Digital media planner opening in Las Vegas