Microsoft: We’re sticking with Do Not Track
December 14, 2012
Complain all you want.
Microsoft is not reconsidering the inclusion of a Do Not Track setting on its latest version of Internet Explorer, despite all the hand-wringing from the media community.
In a blog posted this week, Microsoft general counsel and executive vice president Brad Smith reiterated the company’s commitment to including DNT as the default setting on IE 10, saying that protecting users’ online privacy was one of Microsoft’s priorities.
DNT essentially stops advertisers from tracking users’ online footprint, meaning a web site can no longer serve up ads based on the search you just made.
“We continue to strive to put privacy first for our customers, while recognizing that providing consumers with more choice and control of their privacy requires strong collaboration with a number of stakeholders,” Smith writes in his post. “We often have a unique perspective in these discussions: We have billions of paying customers, as well as a thriving advertising business.”
Smith also calls for a “final and effective DNT standard that is adopted by the W3C,” or World Wide Web Consortium.
Earlier this year the Association of National Advertisers and several other groups came out against DNT and have asked Microsoft to reconsider the plan.
Tags: ana, association of national advertisers, Brad Smith, community, dnt, do not track, do not track microsoft, IE, internet explorer, media, microsoft, microsoft do not track, online, online advertising, online privacy, perspective, privacy, this week, web, world wide web consortium
Another series low for ‘American Idol’
‘Duck’ flies higher after season low
Disney Interactive chops 700 jobs
NBC’s dilemma: Whither ‘Community’?
‘Late Night With Seth Meyers,’ go to bed
Rachel, I’ve been stuck bigtime by co-workers
‘Resurrection,’ it’s got a shot
Tell us, are you happy with your salary?
Best tube bets this weekend
Shocker: Isaiah Washington back on ‘Grey’s’
ABC, CBS and Fox bounce back on Wednesday
RJ Palmer, Varick and TargetCast merge into Assembly
Pew: Pope’s getting good buzz on Twitter
- Heather Sandford becomes digital media manager at Ad Partners
- Martin Mohr becomes creative director at TBWA\Chiat\Day
- Carlos Sanchez becomes EVP and GM at Fox Deportes
- Greg Daniel, Laura Nelson, Saul Rosenberg and Marcy Shinder join Nielsen
- Liz Coddington and Melissa Stein join Adara Global
- Akiba Solomon becomes editorial director at Colorlines
- Matthew Galkin rises to partner at Warrior Poets
- Carlos Hermosillo joins Telemundo's sportscasting team
- Brooke Burke-Charvet guesting on ABC Family's 'Melissa & Joey'
- Gabriel Luna starring in El Rey Network's 'Matador'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior planner/buyer opening in Daytona Beach
Media coordinator job in Anchroage
Media planner opening in San Francisco
Media planner/buyer opening in Ancorage
Online marketing media buyer in Camas, Wash.