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Washington, D.C.                                    No. 8 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
523,124 -13.8 7.20M +7.1
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
69.2 25.7 4.9 4.8
© Scarborough Research 1999

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
59.9 55.5
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999

 

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

202

227

396

546

1090

474

333

173

171

331

496

961

396

275

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.

TELEVISION STATION

Call letters 

Network affiliation

WBDC-TV WB
WDCA-TV UPN
WETA-TV PBS
WHAG-TV NBC
WHUT PBS
WJAL IND
WJLA-TV ABC
WMDO SPN
WNVC-TV PIN
WNVT-TV PBS
WPXW IND
WRC-TV NBC
WTMW IND
WTTG FOX
WUSA CBS
WWPX IND
WZGS SPN
 


CABLE SYSTEMS

Name 

Subscribers

Type

CableTime - Keyser, WV/Frostburg, MD

12,400

Primary System
TCI Media Services

7,000

Subsidiary Interconnect
Greater Washington Interconnect

1,069,000

Primary Interconnect
Media Partners

48,200

Primary Interconnect
GS Communications - Frederick, MD

60,000

Subsidiary System
Jones Communications Media Services

343,072

Subsidiary Interconnect
TCI Media Services - Washington, DC

111,000

Subsidiary System
Antietam Cable TV - Washington County

36,000

Primary System
CableComm Television Advertising - Cumberland, MD

25,000

Subsidiary System
FrontierVision Advertising

5,900

Primary Interconnect
Cox Communications

256,500

Primary Interconnect
 
 
INCOME
  Per capita income for the metropolitan region
$26,817
1992

RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

302

256

326

341

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO                  
       Washington DC MSA


    Call letters   Frequency Format  AQH
WARW-FM

94.7

Classic Rock

12,100

WASH-FM

97.1

Soft Contemporary

20,300

WAVA-FM

105.1

Contemporary Christian

5,900

WBIG-FM

100.3

Oldies (50's-60's)

26,400

WFRE-FM

99.9

Country

5,400

WGAY-AM

1260

MOR - Big Band

4,900

WGMS-FM

103.5

Classical

20,800

WHUR-FM

96.3

Urban Adult Contemporary

33,200

WJFK-FM

106.7

Talk

24,900

WJMO-FM

99.5

Rhythmic Oldies

25,500

WJZW-FM

105.9

Jazz

18,300

WKDL-AM

1050

Regional Mexican

2,800

WKYS-FM

93.9

Urban Contemporary

28,100

WMAL-AM

630

News/Talk/Sports

24,400

WMMJ-FM

102.3

Urban Adult Contemporary

19,900

WMZQ-FM

98.7

Country

25,700

WOL-AM

1450

Talk

4,000

WPGC-AM

1580

Gospel

5,400

WPGC-FM

95.5

Contemporary Hit Radio

31,100

WRQX-FM

107.3

Adult Contemporary

24,600

WTEM-AM

980

Sports Talk

6,700

WTOP-AM

1500

News

14,500

WTOP-FM

107.7

News

5,000

WWDC-FM

101.1

Album Oriented Rock

21,600

WWRC-AM

570

Business News

3,400

WWVZ-FM

103.9

Contemporary Hit Radio

1,300

WWZZ-FM

104.1

Contemporary Hit Radio

17,200

WYCB-AM

1340

Gospel

5,000

WZHF-AM

1390

Spanish-Contemporary

2,800

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron