POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 289,156 |
+3.3 |
2.23M |
+7.7 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 87.9 |
10.2 |
8.6 |
1.6 |
|
| © Scarborough Research 1999 |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 36.7 |
32.0 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
113 |
101 |
191 |
302 |
388 |
248 |
168 |
|
111 |
83 |
177 |
284 |
378 |
213 |
159 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
Call letters |
Network affiliation |
| WBHS |
IND |
| WBSV-TV |
IND |
| WCLF |
IND |
| WEDU-TV |
PBS |
| WFLA-TV |
NBC |
| WFTS |
ABC |
| WRMD-LP |
SPN |
| WTOG |
UPN |
| WTSP-TV |
CBS |
| WTTA |
IND/FOX |
| WTVT |
FOX |
| WUSF-TV |
PBS |
| WVEA |
SPN |
| WWSB |
ABC |
| WTTA-TV |
WB |
| WMOR |
IND |
| WXPX |
IND |
| |
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Tampa Bay
Interconnect |
1,001,500 |
Primary
Interconnect |
| Comcast Cable |
44,000 |
Subsidiary
Interconnect |
| Time Warner
Cable - Pinellas County |
283,000 |
Subsidiary
Interconnect |
| FSN Cable TV |
23,000 |
Subsidiary
System |
| Comcast Cable -
Sarasota/Venice |
158,754 |
Subsidiary
Interconnect |
| Time Warner
Cable - Tri County |
160,000 |
Subsidiary
Interconnect |
| Time Warner
Cable - Hillsborough County |
225,000 |
Subsidiary
Interconnect |
| Time Warner
Cable - Bradenton |
83,000 |
Subsidiary
System |
| TCI Media
Services |
100,000 |
Subsidiary
Interconnect |
|
|
|
INCOME
| Per
capita income for metropolitan region |
|
|
1992 |
DAILY NEWSPAPERS
| Name |
Circulation |
| M-Sat. |
Sunday |
| St. Petersburg
Times |
307,556 |
388,191 |
| Tampa Tribune |
211,274 |
290,837 |
| Sarasota
Herald-Tribune |
94,912 |
118,785 |
| Bradenton
Herald |
38,996 |
46,800 |
| The Ledger |
68,735 |
83,105 |
| ©
ABC, combined M-Sat., Sunday Circulations as of 9/30/00 |
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Tampa/St.
Petersburg MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WAKS-FM |
100.7 |
Adult
Contemporary |
8,900 |
| WAMA-AM |
1550 |
Spanish-Contemporary |
2,100 |
| WCOF-FM |
107.3 |
Soft
Contemporary |
7,800 |
| WDAE-AM |
1250 |
Sports |
3,700 |
| WDUV-FM |
105.5 |
Easy
Listening |
27,100 |
| WFJO-FM |
101.5 |
Rhythmic
Oldies |
8,100 |
| WFLA-AM |
970 |
News/Talk/Sports |
20,200 |
| WFLZ-FM |
93.3 |
Contemporary
Hit Radio |
19,500 |
| WGUL-AM |
860 |
Adult
Standards |
9,800 |
| WGUL-FM |
106.3 |
Adult
Standards |
3,600 |
| WHNZ-AM |
570 |
News/Talk |
2,000 |
| WHPT-FM |
102.5 |
Classic
Rock |
6,600 |
| WLLD-FM |
98.7 |
Contemporary
Hit Radio |
20,000 |
| WQYK-AM |
1010 |
Sports |
2,300 |
| WQYK-FM |
99.5 |
Country |
21,600 |
| WRBQ-FM |
104.7 |
Contemporary
Country |
14,800 |
| WRMD-AM |
680 |
Spanish |
1,700 |
| WRXB-AM |
1590 |
Urban
Contemporary |
1,600 |
| WSAA-AM |
620 |
News |
1,800 |
| WSJT-FM |
94.1 |
Jazz |
11,300 |
| WSPB-AM |
1450 |
News/Talk/Sports |
100 |
| WSSR-FM |
95.7 |
Adult
Contemporary |
12,400 |
| WSUN-AM |
910 |
Oldies
(50's) |
1,300 |
| WSUN-FM |
97.1 |
Oldies
(60's) |
9,300 |
| WTBT-FM |
103.5 |
Classic
Rock |
20,900 |
| WTMP-AM |
1150 |
Urban
Contemporary |
4,300 |
| WWMI-AM |
1380 |
Childrens |
2,300 |
| WWRM-FM |
94.9 |
Soft
Contemporary |
11,400 |
| WXTB-FM |
97.9 |
Album
Oriented Rock |
21,300 |
| WYUU-FM |
92.5 |
Oldies |
8,300 |
| WZTM-AM |
820 |
Spanish-Tropical |
1,400 |
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
