wpe78.gif (877 bytes)

Seattle                                                     No. 12 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
536,978 4.0 3.37M +13
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
86 5.0 4.0 7.7
© Scarborough Research 1999

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
53.3 46.8
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

122

129

201

231

387

265

198

107

103

157

219

398

252

173

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS

Call letters

Network affiliation

KBCB IND
KBEH
KBTC-TV PBS
KCPQ FOX
KCTS-TV PBS
KHCV
KING-TV NBC
KIRO-TV CBS
KOMO-TV ABC
KONG-TV IND
KSTW UPN
KTBW-TV TBN
KTWB-TV WB
KVOS-TV IND
KWPX IND
 

 


CABLE SYSTEMS

Name

Subscribers

Type

TCI Media Services - Bellingh-AM Area

73,000

Subsidiary Interconnect
Falcon Cable Advertising - Port Orchard/Silverdale

30,000

Primary System
ADvantage

5,700

Primary System
TCI Media Services - Olympia Area

91,400

Subsidiary Interconnect
Falcon Cable Advertising - Wenatchee

20,000

Primary System
TCI Media Services - Tacoma Area

231,400

Subsidiary Interconnect
TCI Media Services - Seattle/Everett Areas

611,145

Subsidiary Interconnect
Ch-AMbers Cable

22,500

Primary System
Northland Cable Advertising

9,454

Primary Interconnect
TCI Media Services of Seattle

985,800

Primary Interconnect
Northland Cable Advertising - Bainbridge Island

5,418

Primary System
Northland Cable Advertising - Pt. Angeles/Sequim

13,540

Primary System
 
 
INCOME
  Per capita income for metropolitan region
$32,459
  1992

 

DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
The Sun 33,552 36,786
The Olympian 38,698 45,056
Post Intelligencer/Times 776,891 501,845
Bellingham Herald 24,078 31,223
Tacoma Morning News Tribune 127,629 144,333
Everett Herald 52,361 60,467
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00

 

 

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

174

142

205

196

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO                             
  Seattle MSA


     Call letters Frequency Format   AQH
KBKS-FM

106.1

Adult Contemporary

20,800

KBSG-AM

1210

Oldies (50's-70's)

300

KBSG-FM

97.3

Oldies (50's-70's)

15,200

KCIS-AM

630

Christian

2,000

KCMS-FM

105.3

Contemporary Christian

7,500

KGNW-AM

820

Christian

1,700

KING-FM

98.1

Classical

12,700

KIRO-AM

710

News/Talk/Sports

27,900

KISW-FM

99.9

Album Oriented Rock

14,800

KIXI-AM

880

Nostalgia

15,400

KJR-AM

950

Sports

8,700

KJR-FM

95.7

Oldies (70's-80's)

16,300

KKBY-FM

104.9

Urban Contemporary

3,200

KLSY-FM

92.5

Adult Contemporary

16,800

KMPS-FM

94.1

Country

21,200

KMTT-FM

103.7

Adult Alternative Airplay

12,100

KNDD-FM

107.7

Alternative

20,000

KNWX-AM

770

News

6,100

KOMO-AM

1000

News/Talk

15,500

KPLZ-FM

101.5

Hot AC

16,200

KQBZ-FM

100.7

Talk

8,400

KRWM-FM

106.9

Soft Contemporary

14,700

KUBE-FM

93.3

Contemporary Hit Radio

23,000

KVI-AM

570

Talk

18,900

KWJZ-FM

98.9

New Adult Contemporary

14,200

KXPA-AM

1540

Ethnic

1,700

KXXO-FM

96.1

Adult Contemporary

2,600

KYCW-FM

96.5

Country

10,300

KZOK-FM

102.5

Classic Rock

12,900

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron