POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 745,774 |
+3.0 |
6.70M |
+6.7 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 72.5 |
8.7 |
18.6 |
18.1 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 56.1 |
53.2 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
276 |
225 |
464 |
662 |
835 |
504 |
502 |
|
281 |
185 |
372 |
553 |
842 |
524 |
455 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Optel Cable -
Mountainview |
2,000 |
Primary
System |
| Bay Cable
Advertising |
1,539,000 |
Primary
Interconnect |
| ADvantage - Los
Altos Hills |
4,200 |
Primary
System |
| CableTime |
32,850 |
Primary
Interconnect |
| Falcon Cable
Advertising - Gilroy |
32,000 |
Primary
System |
| Chambers Cable
- Novato |
18,000 |
Primary
System |
| |
|
|
INCOME
| Per
capita income for metropolitan region |
| $31,262 |
|
1992 |
DAILY NEWSPAPERS
| Name |
Circulation |
| M-Sat. |
Sunday |
| Santa Rosa
Press Democrat |
91,647 |
101,288 |
| Walnut Creek
Contra Costa Times |
182,682 |
194,887 |
| Chronicle/Examiner |
1,038,763 |
552,400 |
| Oakland Tribune
Metro Market |
123,070 |
64,865 |
| San Jose
Mercury News |
568,557 |
323,481 |
| Marin
Independent Journal |
38,031 |
38,692 |
| Vallejo
Times-Herald |
39,822 |
22,128 |
| Vacaville
Reporter |
18,600(1999) |
19,786(1999) |
| Napa Valley
Register |
18,785 |
19,486 |
| Fairfield
Republic |
20,287 |
21,493 |
| ©
ABC, combined M-Sat., Sunday Circulations as of 9/30/00 |
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
San Francisco MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| KABL-AM |
960 |
MOR - Big Band |
18,400 |
| KARA-FM |
105.7 |
Adult Contemporary |
8,000 |
| KBAY-FM |
94.5 |
Soft Contemporary |
8,700 |
| KBLX-FM |
102.9 |
Adult Contemporary |
23,100 |
| KBRG-FM |
100.3 |
Spanish-Contemporary |
14,000 |
| KCBS-AM |
740 |
News |
35,400 |
| KCNL-FM |
104.9 |
Oldies (80's) |
7,100 |
| KDFC |
102.1 |
Classical |
28,400 |
| KEZR-FM |
106.5 |
Adult Contemporary |
8,400 |
| KFAX-AM |
1100 |
Christian |
3,900 |
| KFFG-FM |
97.7 |
Adult Alternative
Airplay |
2,400 |
| KFGY |
92.9 |
Country |
3,100 |
| KFOG-FM |
104.5 |
Adult Alternative
Airplay |
19,600 |
| KFRC-AM |
610 |
Oldies (50's-70's) |
8,400 |
| KFRC-FM |
99.7 |
Oldies (60's) |
23,700 |
| KGO-AM |
810 |
News/Talk |
55,800 |
| KIOI-FM |
101.3 |
Adult Contemporary |
23,000 |
| KIQI-AM |
1010 |
Spanish |
9,700 |
| KISQ-FM |
98.1 |
Hot AC |
19,700 |
| KITS |
105.3 |
Alternative |
24,500 |
| KJQI-FM |
100.7 |
Adult Standards |
2,900 |
| KKSF-FM |
103.7 |
Jazz |
27,400 |
| KLLC-FM |
97.3 |
Adult Contemporary |
24,400 |
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
