POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 1.22M |
+9.9 |
2.72M |
9.0 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 82.5 |
6.4 |
25.1 |
10.2 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 46.8 |
47.4 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
126 |
147 |
182 |
281 |
393 |
238 |
179 |
|
124 |
111 |
212 |
238 |
377 |
227 |
176 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION
STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
N-AME |
SUB |
TYPE |
| Time Warner
Cable |
225,000 |
Primary
System |
| Optel Cable -
San Deigo |
7,190 |
Primary
System |
| CableRep
Advertising |
500,000 |
Primary
Interconnect |
| Daniels
Cablevision - San Diego |
60,000 |
Primary
System |
| |
|
|
INCOME
|
Per
capita income for the metropolitan region |
| $20,384 |
|
1992 |
DAILY NEWSPAPERS
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO San Diego MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| KBZT-FM |
94.9 |
Oldies |
9,700 |
| KFMB-AM |
760 |
News/Talk/Sports |
15,600 |
| KFMB-FM |
100.7 |
Adult Contemporary |
17,500 |
| KFSD-FM |
92.1 |
Classical |
4,900 |
| KGB-FM |
101.5 |
Classic Rock |
13,100 |
| KHTS-FM |
93.3 |
Contemporary Hit Radio |
16,300 |
| KIFM-FM |
98.1 |
Jazz |
13,200 |
| KIOZ-FM |
105.3 |
Active Rock |
16,900 |
| KJQY-FM |
94.1 |
Soft Contemporary |
9,700 |
| KLNV-FM |
106.5 |
Regional Mexican |
12,100 |
| KLQV-FM |
102.9 |
Spanish |
5,200 |
| KMSX-FM |
95.7 |
Hot AC |
10,000 |
| KOGO-AM |
600 |
News/Talk/Sports |
17,700 |
| KPLN-FM |
103.7 |
Classic Hits |
7,600 |
| KPOP-AM |
1360 |
MOR - Big Band |
10,200 |
| KPRZ-AM |
1210 |
Christian |
1,500 |
| KSDO-AM |
1130 |
News/Talk |
2,700 |
| KSON-FM |
97.3 |
Contemporary Country |
18,900 |
| KSPA-AM |
1450 |
Adult Standards |
4,200 |
| KSYY-FM |
107.1 |
Modern Rock |
1,300 |
| KURS-AM |
1040 |
Spanish-Contemporary |
1,700 |
| KXST-FM |
102.1 |
Adult Alternative
Airplay |
6,500 |
| KYXY-FM |
96.5 |
Adult Contemporary |
16,100 |
| XBAC-AM |
0 |
Unknown |
3,700 |
| XEMO-AM |
860 |
Spanish |
1,600 |
| XHKY-FM |
99.3 |
Contemporary Country |
3,200 |
| XHRM-FM |
92.5 |
Adult Contemporary |
14,900 |
| XHTZ-FM |
90.3 |
Rhythm/Blues |
15,100 |
| XLTN-FM |
104.5 |
Spanish-Contemporary |
4,800 |
| XPRS-AM |
1090 |
Spanish |
2,100 |
| XTIM-FM |
|
Unknown |
1,600 |
| XTRA-AM |
690 |
Sports Talk |
6,600 |
| XTRA-FM |
91.1 |
Alternative |
17,300 |
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
