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San Antonio                                             No. 37 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
1.11M +14.1 1.51M 14.1
 
U.S. Census 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
? 6.6 52.1 1.6
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
34.2 33.4
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999

 

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

37

36

77

119

99

63

63

32

30

62

120

69

45

55

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.

 

Call letters

Network affiliation 

KABB-TV FOX
KENS-TV CBS
KLRN-TV PBS
KMOL-TV NBC
KPXL
KRRT WB
KSAA-LP
KSAT-TV ABC
KTRG IND
KVAW SPN
KVDA SPN
KWEX-TV SPN
 


                        CABLE SYSTEMS

Name

Subscribers

 Type

Time Warner Cable Advertising

37,797

Primary Interconnect
CASA - Cable Advertising of San Antonio

310,000

Primary System
CableTime - Goliad

642

Primary System
CableTime - Del Rio Region

49,930

Primary Interconnect
CableTime - Shiner

703

Primary System
 
 
INCOME

  Per capita income for the metropolitan region
$17,282
1992


DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
San Antonio Express-News 756,806 360,513
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00

 


     RADIO                 
            San Antonio MSA


    Call letters Frequency Format   AQH
KAJA-FM

97.3

Contemporary Country

8,500

KBUC-FM

98.3

Country

700

KCJZ-FM

106.7

Rhythmic Oldies

4,800

KCOR-AM

1350

Spanish-News/Talk

1,800

KCYY-FM

100.3

Country

9,600

KDRY-AM

1100

Christian

800

KEDA-AM

1540

Spanish

3,200

KENS-AM

1160

News/Talk

900

KISS-FM

99.5

Album Oriented Rock

16,400

KKYX-AM

680

Country

3,500

KLEY-FM

94.1

Spanish

5,500

KLUP-AM

930

Adult Standards

5,600

KONO-AM

860

Oldies

1,500

KONO-FM

101.1

Oldies

10,300

KQXT-FM

101.9

Soft Contemporary

7,000

KRNH-FM

95.1

Country

800

KROM-FM

92.9

Regional Mexican

6,100

KSAH-AM

720

Spanish

2,300

KSJL-AM

810

Urban Adult Contemporary

1,700

KSJL-FM

92.5

Urban Adult Contemporary

2,800

KSLR-AM

630

Contemporary Christian

1,500

KSMG-FM

105.3

Adult Contemporary

10,100

KTFM-FM

102.7

Contemporary Hit Radio

24,700

KTKR-AM

760

Sports

1,800

KTSA-AM

550

News/Talk/Sports

8,100

KWED-AM

1580

Country

1,400

KXTN-FM

107.5

Tejano

13,900

KXXM-FM

96.1

Contemporary Hit Radio

16,600

KZDC-AM

1250

Spanish

2,100

KZEP-FM

104.5

Classic Rock

13,700

WOAI-AM

1200

News/Talk/Sports

8,000

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q9 Arbitron