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Salt Lake City                                            No. 36 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
174,348 +9.0 1.25M 16.4
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
95.0 1.2 14.4 3.0
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
50.0 42.4
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999

 

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

45

59

98

163

148

102

91

42

48

86

132

146

110

85

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.

TELEVISION STATIONS

Call letters

Network affiliation

KAZG
KBCJ
KBEO
KBJN
KBNY
KBYU-TV PBS
KCSG IND
KDLQ-LP FOX
KEJT-LP SPN
KJWY NBC
KJZZ UPN
KSL-TV NBC
KSTU FOX
KTMW
KTVX ABC
KUED-TV PBS
KUES
KUEW
KULC-TV
KUPX IND
KUTV CBS
KUWB WB
 


CABLE SYSTEMS

Name

Subscribers

Type

TCI Media Services

275,000

Primary
Interconnect
TCI Media Services - Elko/Battle Mountain

7,000

Primary
System
Falcon Cable Advertising - St. George

20,000

Primary
System
 
 
INCOME

  Per capita income for the metropolitan region
1992


DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
The Herald 30,960 32,578
Tribune/Desert News 200,454 230,784
Ogden Standard-Examiner 63,000 68,212
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00

 

    SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

80

63

74

83

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO                           
Salt Lake City MSA


      Call letters Frequency  Format      AQH
KALL-AM

910

News/Talk/Sports

3,900

KBEE-FM

98.7

Adult Contemporary

5,100

KBER-FM

101.1

Album Oriented Rock

5,800

KBZN-FM

97.9

New Adult Contemporary

3,400

KCPX-FM

105.7

Oldies (70's)

5,500

KDYL-AM

1280

MOR - Big Band

4,000

KENZ-FM

107.5

Alternative

7,700

KFNZ-AM

1320

Sports

4,500

KISN-FM

97.1

Adult Contemporary

6,000

KKAT-FM

101.9

Country

7,200

KLO-AM

1430

Nostalgia

700

KNRS-AM

570

News/Talk

5,700

KODJ-FM

94.1

Oldies

6,900

KOSY-FM

106.5

Soft Contemporary

4,800

KQMB-FM

102.7

Adult Contemporary

5,200

KRAR-FM

106.9

Soft Contemporary

700

KRSP-FM

103.5

Oldies (60's-80's)

4,900

KSFI-FM

100.3

Adult Contemporary

9,700

KSGO-AM

1600

Spanish

2,200

KSL-AM

1160

News/Talk/Sports

8,600

KSOP-AM

1370

Contemporary Country

400

KSOP-FM

104.3

Contemporary Country

5,900

KSVN-AM

730

Spanish

1,200

KTCE-FM

92.3

Urban Contemporary

1,000

KTKK-AM

630

Talk

1,100

KUBL-FM

93.3

Country

7,900

KURR-FM

99.5

Classic Rock

5,200

KUUU-FM

92.1

Contemporary Hit Radio

5,500

KWLW-AM

700

Classic Country

2,200

KXRK-FM

96.3

Alternative

8,100

KZHT-FM

94.9

Contemporary Hit Radio

10,100

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron