POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 404,168 |
+9.4 |
1.66M |
11.8 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 81.9 |
7.0 |
5.1 |
9.7 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 46.3 |
43.0 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
94 |
79 |
212 |
260 |
339 |
130 |
144 |
|
90 |
64 |
165 |
206 |
279 |
135 |
121 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| TCI Media
Services - East Solano Zone |
50,500 |
Primary
Interconnect |
| CableOne
Advertising |
97,000 |
Primary
Interconnect |
| TCI Media
Services - Tracy/Sonora |
25,000 |
Primary
Interconnect |
| Advantage |
8,500 |
Primary
Interconnect |
| MediaOne
Advertising Services |
129,044 |
Primary
Interconnect |
| Comcast Cable |
329,000 |
Primary
Interconnect |
| |
|
|
INCOME
|
Per
capita income for the metropolitan region |
| $23,038 |
|
1992 |
DAILY NEWSPAPERS
| Name |
Circulation |
| M-Sat. |
Sunday |
| Sacramento Bee |
289,751 |
352,081 |
| Modesto Bee |
83,852 |
90,797 |
| Yuba Sutter
Appeal-Democrat |
22,395 |
23,093 |
| Lodi
News-Sentinel |
16947 |
N/A |
| Tracy Press |
10,744 |
N/A |
| Woodland
Democrat |
9,868 |
10,160 |
| Davis
Enterprise |
9,907(M-F) |
10,141 |
| Stockton Record |
57,794 |
71,606 |
©
ABC, combined M-Sat., Sunday Circulations as of 9/30/00 |
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Sacramento MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| KBMB-FM |
103.5 |
Contemporary Hit Radio |
10,200 |
| KCTC-AM |
1320 |
Nostalgia |
8,600 |
| KDND-FM |
107.9 |
Contemporary Hit Radio |
10,600 |
| KFBK-AM |
1530 |
News/Talk |
18,100 |
| KFIA-AM |
710 |
Christian |
1,400 |
| KGBY-FM |
92.5 |
Adult Contemporary |
8,800 |
| KHTK-AM |
1140 |
News/Talk/Sports |
8,100 |
| KHYL-FM |
101.1 |
Rhythmic Oldies |
8,000 |
| KHZZ-FM |
104.3 |
Urban Gold |
6,500 |
| KNCI-FM |
105.1 |
Country |
11,700 |
| KNCO-AM |
830 |
News/Talk/Sports |
1,100 |
| KRAK-AM |
1470 |
Classic Country |
1,300 |
| KRCX-FM |
99.9 |
Regional Mexican |
1,600 |
| KRRE-FM |
101.9 |
Spanish-Contemporary |
1,600 |
| KRXQ-FM |
98.5 |
Album Oriented Rock |
11,300 |
| KSEG-FM |
96.9 |
Classic Rock |
10,700 |
| KSFM-FM |
102.5 |
Contemporary Hit Radio |
11,100 |
| KSQR-AM |
1240 |
Spanish-Contemporary |
1,000 |
| KSSJ-FM |
94.7 |
New Adult Contemporary |
11,300 |
| KSTE-AM |
650 |
Talk |
5,500 |
| KTTA-FM |
97.9 |
Regional Mexican |
600 |
| KWOD-FM |
106.5 |
Alternative |
6,900 |
| KXOA-FM |
93.7 |
Oldies |
5,500 |
| KYMX-FM |
96.1 |
Adult Contemporary |
10,400 |
| KZSA-FM |
92.1 |
Regional Mexican |
900 |
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
