POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 150,890 |
-6.1 |
904,831 |
-1.2 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 92.5 |
4.8 |
6.3 |
2.2 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
|
|
|
| 46.0 |
41.4 |
|
|
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
|
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| CableRep
Advertising |
341,000 |
Primary
Interconnect |
| MediaOne
Advertising Services - Fall River/New Bedford Area |
122,000 |
Primary
Interconnect |
| |
|
|
INCOME
|
Per
capita income for the metropolitan region |
| $14,612 |
|
1990 |
DAILY NEWSPAPERS
|
Name
|
Circulation |
| M-Sat. |
Sunday |
| Providence
Journal |
166,901 |
237,641 |
| New Bedford
Standard-Times |
N/A |
N/A |
| Herald News |
N/A |
N/A |
| ©
ABC, combined M-Sat., Sunday Circulations as of 9/30/99 |
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Providence MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WADK-AM |
1540 |
News/Talk/Sports |
700 |
| WAKX-FM |
102.7 |
Urban Contemporary |
700 |
| WARV-AM |
1590 |
Christian |
700 |
| WBRU-FM |
95.5 |
Alternative |
9,400 |
| WBSM-AM |
1420 |
News/Talk/Sports |
2,000 |
| WCTK-FM |
98.1 |
Country |
10,700 |
| WFHN-FM |
107.1 |
Contemporary Hit Radio |
4,100 |
| WHJJ-AM |
920 |
News/Talk/Sports |
500 |
| WHJY-FM |
94.1 |
Album Oriented Rock |
15,200 |
| WHKK-FM |
100.3 |
Classic Hits |
2,400 |
| WHTB-AM |
1400 |
Ethnic |
1,000 |
| WJFD-FM |
97.3 |
Ethnic |
1,300 |
| WLKW-AM |
550 |
Talk |
8,900 |
| WPMZ-AM |
1110 |
Spanish |
2100 |
| WPRO-AM |
630 |
News/Talk/Sports |
8,900 |
| WPRO-FM |
92.3 |
Contemporary Hit Radio |
14,200 |
| WSAR-AM |
1480 |
News/Talk/Sports |
900 |
| WSKO-AM |
790 |
Sports |
1,200 |
| WSNE-FM |
93.3 |
Adult Contemporary |
11,900 |
| WWBB-FM |
101.5 |
Oldies |
12,700 |
| WWKX-FM |
106.3 |
Urban Contemporary |
9,600 |
| WWLI-FM |
105.1 |
Adult Contemporary |
15,500 |
| WWRX-FM |
103.7 |
Classic Rock |
6,100 |
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
