POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 503,891 |
+3.7 |
2.11M |
+17.8 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 98.0 |
2.7 |
5.6 |
3.9 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
|
|
|
| 48.1 |
42.4 |
|
|
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
87 |
64 |
162 |
157 |
345 |
137 |
151 |
|
72 |
51 |
122 |
134 |
274 |
122 |
113 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Century TV Ad
Sales - Longview, WA |
23,100 |
Primary
System |
| TCI Media
Services - Albany/Corvallis/Lebanon/Sweet Home |
40,000 |
Primary
System |
| Falcon Cable
Advertising - La Grande/Baker City |
8,700 |
Primary
System |
| Greater
Portland Cable Advertising Interconnect |
465,400 |
Primary
Interconnect |
| Falcon Cable
Advertising |
61,000 |
Primary
Interconnect |
| Direct Link
Cable Advertising - Woodburn |
12,800 |
Primary
System |
| |
|
|
INCOME
|
Per
capita income for the metropolitan region |
| $20,681 |
|
1992 |
DAILY NEWSPAPERS
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
|
Call letters |
Frequency |
Format |
AQH |
|
| KBBT-FM |
107.5 |
Adult Contemporary |
6,300 |
| KEWS-AM |
620 |
News/Talk |
8,700 |
| KEX-AM |
1190 |
Full Service |
14,100 |
| KFXX-AM |
910 |
Sports Talk |
3,200 |
| KGON-FM |
92.3 |
Classic Rock |
13,300 |
| KINK-FM |
101.9 |
Adult Alternative Airplay |
10,000 |
| KKCW-FM |
103.3 |
Adult Contemporary |
19,100 |
| KKJZ-FM |
106.7 |
Jazz |
8,900 |
| KKRZ-FM |
100.3 |
Contemporary Hit Radio |
20,500 |
| KKSN-AM |
1520 |
Nostalgia |
5,700 |
| KKSN-FM |
97.1 |
Oldies (50's-70's) |
12,900 |
| KMUZ-AM |
1230 |
Spanish |
1,200 |
| KNRK-FM |
94.7 |
Alternative |
7,500 |
| KOTK-AM |
1080 |
Talk |
2,500 |
| KPDQ-AM |
800 |
Talk |
1,100 |
| KPDQ-FM |
93.7 |
Christian |
2,900 |
| KRSK-FM |
105.1 |
Hot AC |
7,500 |
| KSLM-AM |
1390 |
Sports Talk |
100 |
| KUFO-FM |
101.1 |
Album Oriented Rock |
12,200 |
| KUPL-AM |
970 |
Classic Country |
1,600 |
| KUPL-FM |
98.7 |
Country |
14,700 |
| KWBY-AM |
940 |
Spanish |
1,700 |
|
| Copyright © 2000 The Arbitron Company,
Radio Datatrak 3Q99
Arbitron |
|
