POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 1.44M |
-9.4 |
5.97M |
+1.3 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 77.6 |
19.4 |
4.7 |
2.7 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 41.5 |
37.2 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
198 |
172 |
302 |
574 |
815 |
540 |
319 |
|
157 |
131 |
271 |
496 |
784 |
405 |
256 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Comcast Cable -
Trenton |
43,000 |
Subsidiary
System |
| TCI Media
Services |
48,000 |
Subsidiary
Interconnect |
| The
Philadelphia Interconnect |
1,801,000 |
Primary
Interconnect |
| Cablevision
Advertising - Hamilton |
33,000 |
Subsidiary
System |
| Garden State
Cable Advertising - Cherry Hill |
210,000 |
Subsidiary
System |
| Comcast Cable -
Dover |
22,181 |
Subsidiary
System |
| Comcast Cable
of Philadelphia |
309,800 |
Subsidiary
Interconnect |
| Target Select
Cable Advertising |
292,121 |
Primary
Interconnect |
| |
|
|
INCOME
|
Per
capita income for the metropolitan region |
| $25,220 |
|
1992 |
DAILY NEWSPAPERS
| Name |
Circulation |
| M-Sat. |
Sunday |
| Express-Times |
94,748 |
48,652 |
| Reading Eagle |
81,098 |
95,514 |
| Call |
127,175 |
170,744 |
| The Times of
Trenton |
78,202 |
87,471 |
| Trenton
Trentonian |
96,678 |
40,527 |
| Philadelphia
Inquirer/News |
985,866 |
798,252 |
| Bridgeton News |
8,240 |
N/A |
| Camden
Courier-Post |
81,983 |
94,993 |
| Vineland
Journal |
17,614 |
N/A |
| Press
of Atlantic City |
75,942 |
95,705 |
| ©
ABC, combined M-Sat., Sunday Circulations as of 9/30/00 |
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Philadelphia MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| KYW-AM |
1060 |
News |
40,500 |
| WBEB-FM |
101.1 |
Soft Contemporary |
47,800 |
| WDAS-AM |
1480 |
Gospel |
8,900 |
| WDAS-FM |
105.3 |
Urban Adult
Contemporary |
38,100 |
| WEMG-AM |
900 |
Spanish-Tropical |
3,600 |
| WFIL-AM |
560 |
Christian |
3,200 |
| WHAT-AM |
1340 |
Talk |
6,900 |
| WIOQ-FM |
102.1 |
Contemporary Hit Radio |
31,800 |
| WIP-AM |
610 |
Sports |
20,800 |
| WJJZ-FM |
106.1 |
Jazz |
36,800 |
| WMGK-FM |
102.9 |
Classic Hits |
25,900 |
| WMMR-FM |
93.3 |
Album Oriented Rock |
23,500 |
| WNAP-AM |
1110 |
Gospel |
2,400 |
| WOGL-FM |
98.1 |
Oldies |
29,900 |
| WPEN-AM |
950 |
Adult Standards |
27,600 |
| WPHI-FM |
103.9 |
Urban Contemporary |
20,400 |
| WPHT-AM |
1210 |
Talk |
7,600 |
| WPLY-FM |
100.3 |
Modern Rock |
21600 |
| WSSJ-AM |
1310 |
Spanish-Contemporary |
2,500 |
| WUSL |
98.9 |
Urban Contemporary |
31,900 |
| WWDB-AM |
860 |
Talk |
2,900 |
| WWDB-FM |
96.5 |
Talk |
23,000 |
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
