wpe78.gif (877 bytes)

Oklahoma City                                          No. 45 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
472,221 +6.2 1.03M +7.5
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
82.3 10.8 4.6 2.2
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
39.7 36.5
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

28

30

61

75

97

99

63

27

23

55

71

91

97

55

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS

Call letters

Network affiliation

KAUT-TV UPN
KBCA
KETA-TV PBS
KFOR-TV NBC
KOCB WB
KOCO-TV ABC
KOKH-TV FOX
KOPX IND
KSBI IND
KTBO-TV TBN
KWTV CBS
 

                        CABLE SYSTEMS

Name 

Subscribers

Type

CableOne Advertising

3,302

Primary Interconnect
Texoma Cable Advertising

18,200

Primary Interconnect
CableOne Advertising - Ponca City

14,500

Primary Interconnect
TCI Media Services - Oklahoma City Area

42,000

Primary Interconnect
Falcon Cable Advertising - Shawnee

9,900

Primary System
Oklahoma Cable Advertising

242,000

Primary Interconnect

 

 
INCOME
Per capita income for the metropolitan region
$16,006
                                                                                        1992


DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
Daily Oklahoman 198,576 287,347
Enid News & Eagle 19,863(1999) 22,075(1999)
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00

                                   RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

46

40

45

57

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO                             
Oklahoma City MPA


    Call letters Frequency  Format AQH
KATT-FM

100.5

Album Oriented Rock

10,300

KCYI-FM

97.9

New Adult Contemporary

2,400

KEBC-AM

1340

Spanish

2,200

KJYO-FM

102.7

Contemporary Hit Radio

14,100

KKNG-FM

93.3

Classic Country

4,700

KMGL-FM

104.1

Adult Contemporary

7,500

KNTL-FM

104.9

Sports Talk

1,400

KOMA-AM

1520

Oldies (50's-60's)

1,600

KOMA-FM

92.5

Oldies (50's-60's)

6,900

KQCV-AM

800

Christian

1,200

KQSR-FM

94.7

Adult Contemporary

5,000

KRXO-FM

107.7

Classic Rock

7,500

KTOK-AM

1000

News/Talk/Sports

8,400

KTST

101.9

Contemporary Country

9,000

KTUZ-FM

105.5

Spanish

2,700

KVSP-AM

1140

Urban Contemporary

4,100

KXXY-FM

96.1

Country

10,100

KYIS-FM

98.9

Adult Contemporary

7,800

WKY-AM

930

Talk

1,400

WWLS-AM

640

Sports

1,500

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron