POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 215,215 |
-17.6 |
1.54M |
+6.9 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 66.7 |
29.7 |
2.9 |
3.2 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 48.5 |
40.4 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
|
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION
STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Falcon Cable
Advertising - Kill Devil Hills, NC |
23,000 |
Primary
System |
| Prime Media |
32,500 |
Primary
Interconnect |
| CableRep
Advertising - Hampton Roads |
400,000 |
Primary
Interconnect |
| Adelphia Cable
Communications - Elizabeth City, NC |
10,000 |
Primary
System |
| |
|
|
INCOME
|
Per
capita income for the metropolitan region |
| N/A |
|
1992 |
DAILY NEWSPAPERS
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Norfolk MPA
|
Call letters |
Frequency |
Format |
AQH |
|
| WAFX-FM |
106.9 |
Classic Rock |
10,300 |
| WCMS-AM |
1050 |
Contemporary Country |
400 |
| WCMS-FM |
100.5 |
Contemporary Country |
9,500 |
| WFOG-FM |
92.9 |
Rhythm/Blues |
5,200 |
| WGH-AM |
1310 |
Sports |
1,700 |
| WGH-AM |
97.3 |
Contemporary Country |
9,900 |
| WGPL-AM |
1350 |
Gospel |
3,100 |
| WJCD-FM |
105.3 |
New Adult Contemporary |
9,600 |
| WKGM-AM |
940 |
Christian |
800 |
| WKOC-FM |
93.7 |
Adult Alternative
Airplay |
5,100 |
| WMBG-AM |
740 |
Big Band |
700 |
| WNIS-AM |
790 |
News/Talk |
7,600 |
| WNOR-FM |
98.7 |
Album Oriented Rock |
11,800 |
| WNVZ-FM |
104.5 |
Contemporary Hit Radio |
9,700 |
| WOWI-FM |
102.9 |
Urban Contemporary |
24,000 |
| WPCE-AM |
1400 |
Gospel |
4,700 |
| WPTE-FM |
94.9 |
Adult Contemporary |
8,300 |
| WROX-FM |
96.1 |
Alternative |
5,400 |
| WSVV-FM |
92.1 |
Rhythmic Oldies |
2,900 |
| WSVY-FM |
107.7 |
Rhythmic Oldies |
6,800 |
| WTAR-AM |
850 |
Talk |
2,200 |
| WTJZ-AM |
1270 |
Gospel |
700 |
| WVKL |
95.7 |
Oldies |
8,200 |
| WWDE-FM |
101.3 |
Adult Contemporary |
9,600 |
| WXEZ-FM |
94.1 |
Soft Contemporary |
6,100 |
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
