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New York                                                     No.1 DMA

 

    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
7.4M +1.3 19.9M +2
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
74.2 19.3 16.8 6.2
 
U.S. Census 1996 estimates may equal more than 100 percent

 

    WIREDNESS
Percentage of adults online
February 1999 February 1998
     
43.7 39.2
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999

TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

424

399

737

1011

2260

974

643

432

321

676

952

2124

769

566

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS

Call letters

Network affiliation

WABC-TV ABC
WCBS-TV CBS
WEDW-TV PBS
WHSE IND
WLIW-TV PBS
WLNY-TV IND
WMBC-TV IND
WNBC-TV NBC
WNET-TV PBS
WNJU SPN
WNYE-TV PBS
WNYW FOX
WPIX-TV WB
WPXN IND
WRNN IND
WSAH IND
WTBY TBN
WVVH IND
WWOR-TV UPN
WXTV SPN
 

 

CABLE SYSTEMS

Name

Subscribers

Type

Time Warner Cable Advertising

118,600

Primary Interconnect
Cablevision Advertising - Rockland/Ramapo/Warwick

90,000

Subsidiary Interconnect
Comcast Cable of New Jersey - South

173,000

Subsidiary Interconnect
Cablevision Advertising of Connecticut

279,424

Subsidiary Interconnect
CableTime - Sparta Region

63,686

Primary Interconnect
Staten Island Cable

107,000

Primary System
Cablevision Advertising of New Jersey

76,000

Subsidiary Interconnect
New York Interconnect

3,459,415

Primary Interconnect
Comcast Cable - Danbury

36,000

Subsidiary System
Cablevision Advertising of New York City

522,000

Subsidiary Interconnect
Cablevision Advertising of Monmouth

135,275

Subsidiary System
Cablevision Advertising - Tri County

164,000

Subsidiary System
U.S. Cable - Paterson

28,000

Subsidiary System
Cablevision Advertising of Long Island

790,000

Primary Interconnect
MediaOne Advertising Services - New York Area

127,500

Subsidiary Interconnect
Cablevision Advertising - Westchester County

100,000

Subsidiary System
Cablevision Advertising - Morris Plains

119,000

Subsidiary System
Charter Communications - Newtown

56,000

Primary System
Cablevision Advertising - Elizabeth/Newark

73,000

Subsidiary Interconnect
Time Warner Cable Advertising - Dover/Kingston

52,500

Primary Interconnect
Cablevision Advertising - Hudson County

53,000

Subsidiary System
CableTime - NE Region

163,697

Primary Interconnect
Media Partners - Ocean County

106,000

Subsidiary System
TCI Media Services - Long Beach Island

20,000

Primary System
Time Warner Cable of New York

1,253,400

Primary Interconnect
Cablevision Advertising - Oakland

217,000

Subsidiary System
Comcast Cable of New Jersey - North

364,000

Subsidiary Interconnect

 

 

INCOME

Per capita income for the metropolitan region
$27,039
1992


DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
Poughkeepsie Journal 39,845 52,373
Bergen Record 175,934 221,354
New York Times 2,152,665 1,682,208
Times Herald-Record/Record 82,935 96,591
Connecticut Post 77,469 89,306
New York Daily News 1,275,513 790,935
New York Post 796,981 365,276
Morris Daily Record 44,711 48,034
Norwalk Hour 15,798 N/A
Jersey Journal 45,808(1999) N/A
Stamford Advocate/Greenwich Time 23,578 13,810
Danbury News-Times 33,115 39,317
Bridgewater Courier-News 41,320 41,080
Newark Star-Ledger 744,310 608,015
Long Island Newsday 1007,228 674,662
Asbury Park Press/East Brunswick Home News 160,069 222,347
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00

 

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

618

494

638

652

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 

 


     RADIO                  
  New York MSA


   Call letters Frequency  Format   AQH

WABC-AM

770

News/Talk

78,600

WADO-AM

1280

Spanish

57,100

WALK-FM

97.5

Adult Contemporary

24,700

WAXQ-FM

104.3

Classic Rock

49,400

WBAB-FM

102.3

Album Oriented Rock

13,900

WBBR-AM

1130

Business News

16,400

WBLI-FM

106.1

Contemporary Hit Radio

21,000

WBLS-FM

107.5

Urban Contemporary

90,700

WBZO-FM

103.1

Oldies

10,100

WCAA-FM

105.9

Spanish-Tropical

37,000

WCBS-AM

880

News

,

WCBS-FM

101.1

Oldies (50's-80's)

104,600

WDHA-FM

105.5

Album Oriented Rock

8,600

WDRE-FM

98.5

Modern Rock

900

WEVD-AM

1050

News/Talk

8,800

WFAN-AM

660

Sports Talk

68,500

WFME-FM

94.7

Christian

15,900

WGSM-AM

740

Adult Standards

400

WHFM-FM

95.3

Album Oriented Rock

400

WHLI-AM

1100

Adult Standards

12,900

WHTZ-FM

100.3

Contemporary Hit Radio

114,200

WHUD-FM

100.7

Adult Contemporary

11,700

WINS-AM

1010

News

91,600

WKJY-FM

98.3

Adult Contemporary

9,700

WKTU-FM

103.5

Contemporary Hit Radio

113,200

WLIB-AM

1190

News/Talk/Sports

20,600

WLIR

92.7

Modern Rock

8,900

WLTW

106.7

Adult Contemporary

136,500

WMCA-AM

570

Christian

9,900

WMGQ-FM

98.3

Adult Contemporary

8,200

WMTR-AM

1250

Nostalgia

8,900

WNEW-FM

102.7

Talk

35,100

WOR-AM

710

News/Talk/Sports

70,500

WPAT-FM

93.1

Spanish-Contemporary

80400

WPLJ-FM

95.5

Hot AC

71,700

WQCD-FM

101.9

Jazz

72,300

WQHT-FM

97.1

Contemporary Hit Radio

135,500

WQXR-FM

96.3

Classical

61,500

WRKS-FM

98.7

Urban Adult Contemporary

83,600

WSKQ-FM

97.9

Spanish-Contemporary

119,200

WTJM-FM

105.1

Rhythmic Oldies

65,400

WVNJ-AM

1160

Adult Standards

8200

WWXY-FM

107.1

Country

700

WWYY-FM

107.1

Country

100

WWZY-FM

107.1

Country

7,900

WXRK-FM

92.3

Alternative

95,700

WYNY-FM

107.1

Country

14,400

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron