POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 465,538 |
-6.3 |
1.31M |
+1.8 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 62.6 |
35.0 |
4.8 |
2.1 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 40.5 |
33.6 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
|
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Wireless One |
3,000 |
Primary
Interconnect |
| Spec
Enterprises |
41,000 |
Primary
Interconnect |
| CableRep
Advertising |
275,700 |
Primary
Interconnect |
| Love
Communications |
127,200 |
Primary
Interconnect |
| CableOne
Advertising |
10,600 |
Primary
Interconnect |
| Bell South -
New Orleans |
27,000 |
Primary
System |
| |
|
|
INCOME
| Per
capita income for the metropolitan region |
| $18,087 |
|
1992 |
DAILY NEWSPAPERS
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
New Orleans MSA
| Call letters
|
Frequency |
Format |
AQH |
|
| KGLA-AM |
1540 |
Spanish |
900 |
| KKND-FM |
106.7 |
Modern Rock |
7,900 |
| KKNO-AM |
750 |
Gospel |
1,100 |
| KMEZ-FM |
102.9 |
Rhythm/Blues |
10,300 |
| KUMX-FM |
104.1 |
Contemporary Hit Radio |
6,500 |
| WADU-FM |
94.9 |
Country |
800 |
| WBOK-AM |
1230 |
Gospel |
2,300 |
| WBYU-AM |
1450 |
Adult Standards |
3,700 |
| WCKW-FM |
92.3 |
Classic Hits |
2,300 |
| WEZB-FM |
97.1 |
Adult Contemporary |
6,200 |
| WGSO-AM |
990 |
Business News |
900 |
| WKSY-FM |
106.1 |
Classic Rock |
900 |
| WLMG-FM |
101.9 |
Soft Contemporary |
7,100 |
| WLTS-FM |
105.3 |
Adult Contemporary |
6,800 |
| WNOE-FM |
101.1 |
Country |
11,700 |
| WODT-AM |
1280 |
Blues |
1400 |
| WQUE-FM |
93.3 |
Urban Contemporary |
24,700 |
| WRNO |
99.5 |
Classic Rock |
7,200 |
| WSMB |
1350 |
Sports |
1,300 |
| WTIX-AM |
690 |
News/Talk |
1,000 |
| WTIX-FM |
94.3 |
Oldies (60's-80's) |
900 |
| WTKL-FM |
95.7 |
Oldies |
8,300 |
| WWL-AM |
870 |
News/Talk/Sports |
9,500 |
| WYLD-AM |
940 |
Gospel |
7,400 |
| WYLD-FM |
98.5 |
Urban Adult
Contemporary |
16,000 |
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
