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Nashville                                                     No. 30 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
510,274 +4.5 1.13M +15.2
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
82.6 15.7 1.1 1.4
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
35.8 29.8
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999

 

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

42

53

102

129

152

149

81

34

39

86

124

132

128

70

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION  STATIONS

Call letters

Network affiliation

WCTE-TV PBS
WDCN-TV PBS
WHTN IND
WJFB IND
WJNK-LP
WKAG-LP IND
WKRN-TV ABC
WNAB-TV WB
WNPX IND
WPGD IND
WSMV NBC
WTVF CBS
WUXP UPN
WVIE-LP IND
WZTV FOX
 


CABLE SYSTEMS

Name 

Subscribers

Type

Cable Advertising Sales

15,000

Primary Interconnect
TCI Media Services

290,000

Primary Interconnect
Charter Media

43,000

Primary Interconnect
Rifkin & Associates

89,600

Primary Interconnect
 
 
INCOME
Per capita income for the metropolitan region
$23,665
1992

DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
Tennessean/Nashville Banner 402,193 260,733
Clarksville Leaf-Chronicle 20,784(1999) 24,857(1999)
Hopkinsville Kentucky New Era N/A N/A
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00

                                 RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

   75 

61 

  68 

75 

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO                           
Nashville MSA


   Call letters  Frequency Format  AQH
WAMB-AM

1160

MOR - Big Band

1,500

WANT-FM

98.9

Country

700

WBOZ-FM

104.9

Southern Gospel

600

WCOR-AM

900

Country

300

WDBL-FM

94.3

Americana

500

WGFX-FM

104.5

Oldies (60's-80's)

3,800

WGNS-AM

1450

News/Talk/Sports

1,200

WJXA-FM

92.9

Soft Contemporary

8,300

WJZC-FM

101.1

Contemporary Christian

3,600

WKDF-FM

103.3

Country

5,500

WLAC-AM

1510

News/Talk/Sports

3900

WMDB-AM

880

Urban Contemporary

1,500

WNPL-FM

106.7

Rhythmic Oldies

4000

WNQM-AM

1300

Christian

1300

WNRQ-FM

105.9

Classic Rock

13,800

WNSR-AM

560

Sports

500

WQQK-FM

92.1

Urban Contemporary

11,900

WQZQ-FM

102.5

Contemporary Hit Radio

4,600

WRLG-FM

94.1

Adult Alternative Airplay

200

WRLT-FM

100.1

Adult Alternative Airplay

2,200

WRMX-FM

96.3

Oldies

8,800

WRVW-FM

107.5

Contemporary Hit Radio

9,100

WSIX-FM

97.9

Country

13,700

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron