POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 578,364 |
-7.9 |
1.64M |
+1.8 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 83.0 |
14.8 |
4.6 |
1.6 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 38.9 |
34.7 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
|
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
Call letters |
Network affiliation |
| W46AR |
SPN |
| W65BT |
IND |
| WCGV |
UPN |
| WDJT-TV |
CBS |
| WISN-TV |
ABC |
| WITI |
FOX |
| WJJA |
IND |
| WMVS-TV |
PBS |
| WPXE |
IND |
| WTMJ-TV |
NBC |
| WVCY-TV |
IND |
| WVTV |
WB |
| WWRS-TV |
IND |
| |
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Charter Media |
81,000 |
Primary
Interconnect |
| Bresnan
Communications - Genoa City |
4,000 |
Primary
System |
| Time Warner
Cable Advertising |
387,829 |
Primary
Interconnect |
|
|
|
INCOME
| Per
capita income for the metropolitan region |
| $22,786 |
|
1992 |
DAILY NEWSPAPERS
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Milwaukee
MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WAUK-AM |
1510 |
Sports |
1,600 |
| WBWI-FM |
92.5 |
Country |
1,100 |
| WEXT-FM |
104.7 |
Country |
1,500 |
| WEZY-FM |
92.1 |
Soft Contemporary |
1,600 |
| WFMR |
98.3 |
Classical |
4,400 |
| WGLB-AM |
1560 |
Gospel |
1,100 |
| WGLB-FM |
100.1 |
Oldies (70's) |
1,000 |
| WISN-AM |
1130 |
News/Talk/Sports |
11,800 |
| WJMR-FM |
106.9 |
Rhythmic Oldies |
6,500 |
| WJZI-FM |
93.3 |
New Adult Contemporary |
9,000 |
| WKKV-FM |
100.7 |
Urban Contemporary |
14,000 |
| WKLH-FM |
96.5 |
Classic Rock |
12,900 |
| WKTI-FM |
94.5 |
Adult Contemporary |
11,600 |
| WLTQ-FM |
97.3 |
Adult Contemporary |
9,200 |
| WLUM-FM |
102.1 |
Classic Rock |
5,100 |
| WLZR-FM |
102.9 |
Album Oriented Rock |
13,200 |
| WMCS-AM |
1290 |
Adult Contemporary |
4,300 |
| WMIL-FM |
106.1 |
Country |
13,500 |
| WMYX-FM |
99.1 |
Adult Contemporary |
11,300 |
| WNOV-AM |
860 |
Urban Contemporary |
2,600 |
| WOKY-AM |
920 |
MOR |
9,200 |
| WRJN-AM |
1400 |
News/Talk/Sports |
700 |
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
