wpe78.gif (877 bytes)

Memphis                                                  No. 40 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
603,507 -2.4 1.08M +9.9
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
56.8 41.9 1.1 1.1
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
36.1 29.9
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

24

32

57

67

110

78

43

28

32

64

69

118

92

43

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS

Call letters

Network affiliation

WBUY
WHBQ-TV FOX
WKNO-TV PBS
WLMT UPN
WMC-TV NBC
WPTY-TV ABC
WPXX IND
WREG-TV CBS
 


                     CABLE SYSTEMS

Name

Subscribers

Type

CableTime

34,132

Primary Interconnect
Time Warner Cable of the Mid-South

223,900

Primary System
CableOne Advertising - Dyersburg

10,113

Primary System
JCC

4,800

Primary Interconnect
Graham Media, Inc.

20,000

Primary Interconnect
TCI Media Services

4,020

Primary Interconnect
Comcast Cable - Corinth

8,400

Primary System
 
 
INCOME
  Per capita income for metropolitan region
$19,517
1992


DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
Memphis Commercial Appeal 350,517 237,097
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00

                           RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

72

59

  68

71

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO                              
Memphis MSA


   Call letters Frequency  Format AQH
KHLS-FM

96.3

Country

700

KJMS-FM

101.1

Urban Contemporary

8,400

KWAM-AM

990

Gospel

3,200

KXHT-FM

107.1

Urban Contemporary

9,100

WBBP-AM

1480

Gospel

1,600

WCRV-AM

640

Christian

2,000

WDIA-AM

1070

News/Talk

10,700

WEGR-FM

102.7

Classic Rock

9,700

WGKX-FM

105.9

Country

8,800

WHBQ-AM

560

Sports Talk

1,200

WHRK-FM

97.1

Urban Contemporary

13,100

WJCE-AM

680

Urban Gold

1,000

WKSL-FM

107.5

Contemporary Hit Radio

5,200

WLOK-AM

1340

Gospel

7,600

WMC-AM

790

News/Talk

2,000

WMC-FM

99.7

Adult Contemporary

7,500

WMFS-FM

92.9

Album Oriented Rock

3,400

WOGY-FM

94.1

Country

5,200

WOTO-FM

95.7

Oldies

4,600

WPLX-AM

1170

Easy Listening

1,900

WRBO-FM

103.5

Urban Gold

7,900

WREC-AM

600

News/Talk/Sports

5,000

WRVR-FM

104.5

Adult Contemporary

9,900

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron