POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 255,045 |
-5.5 |
993,369 |
+4.7 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 86.1 |
13.0 |
0.8 |
0.8 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 35.5 |
31.3 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
59 |
47 |
101 |
107 |
133 |
89 |
87 |
48 |
|
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Marcus Media
Advertising Sales |
28,000 |
Primary
Interconnect |
| Big Screen
Advertising |
24,295 |
Primary
Interconnect |
| PLG Cable
Advertising - Bardstown |
8,300 |
Primary
System |
| InterMedia
Television Advertising |
268,400 |
Primary
Interconnect |
| FrontierVision
Advertising |
13,885 |
Primary
Interconnect |
| |
|
|
INCOME
| Per
capita income for metropolitan region |
| N/A |
|
1992 |
DAILY NEWSPAPERS
| Name |
Circulation |
| M-Sat. |
Sunday |
| Courier-
Journal |
231,630 |
298,138 |
| ©
ABC, combined M-Sat., Sunday Circulations as of 9/30/00 |
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Louisville MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WAMZ-FM |
97.5 |
Country |
15,300 |
| WAVG-AM |
1450 |
Classic Country |
800 |
| WBLO-FM |
104.3 |
Urban Contemporary |
3,200 |
| WDJX-FM |
99.7 |
Contemporary Hit Radio |
11,200 |
| WFIA-AM |
900 |
Christian |
600 |
| WGZB-FM |
96.5 |
Urban Contemporary |
6,600 |
| WHAS-AM |
840 |
News/Talk |
14,900 |
| WHKW-FM |
98.9 |
Contemporary Country |
3,000 |
| WKJK-AM |
1080 |
Adult Standards |
4,700 |
| WLKY-AM |
970 |
News/Talk |
1,500 |
| WLLV-AM |
1240 |
Gospel |
1,000 |
| WLOU-AM |
1350 |
Gospel |
1300 |
| WLRS-FM |
102.3 |
Soft Contemporary |
3,500 |
| WLSY-FM |
94.7 |
Christian |
2,800 |
| WMHX-FM |
103.9 |
Adult Contemporary |
2,200 |
| WMJM-FM |
101.3 |
Rhythmic Oldies |
2,700 |
| WMPI-FM |
105.3 |
Country |
600 |
| WQMF-FM |
95.7 |
Classic Rock |
4,900 |
| WQSH-FM |
93.1 |
Adult Contemporary |
3,700 |
| WRKA-FM |
103.1 |
Oldies |
5,900 |
| WRVI-FM |
105.9 |
Contemporary Christian |
2,100 |
| WSFR-FM |
107.7 |
Oldies (70's-80's) |
4,500 |
| WTFX-FM |
100.5 |
Album Oriented Rock |
4,600 |
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
