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Harrisburg                                                 No. 46 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
N/A N/A 615,025 +4.6
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
90.8 7.6 2.2 1.5
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
39.2 35.3
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

42

58

68

94

162

93

70

38

51

70

92

147

101

72

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS

Call letters

Network affiliation

WGAL NBC
WGCB IND
WHP-TV CBS
WHTM-TV ABC
WITF-TV PBS
WLYH-TV UPN
WPMT-TV FOX
 

 
                         CABLE SYSTEMS

Name

Subscribers

Type

Radius Communications - HLLY

435,000

Primary Interconnect
CableTime - Millersburg, PA

4,600

Primary System
 
 
INCOME
Per capita income for the metropolitan region
N/A
1992


DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
Lebanon Daily News 20,484 20,801
Harrisburg Patriot/News 99,690 155,009
Lancaster Newspapers 88,059(M-F)  
Hanover Evening Sun 19,348 20,242
Carlisle Sentinel 15,287 15,497
York Record/Dispatch/Sun. News 83,561 73,618
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00


                                      RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

43

35

44

44

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO                             
Harrisburg MSA


  Call letters Frequency Format  AQH
WHP-AM

580

News/Talk/Sports

7,300

WHYL-AM

960

Adult Standards

1,300

WHYL-FM

102.3

Country

1,100

WIOO-AM

1000

Classic Country

500

WKBO-AM

1230

Adult Standards

1,200

WLBR-AM

1270

News/Talk

1,100

WNCE-FM

92.1

Classic Rock

1,500

WNNK-FM

104.1

Contemporary Hit Radio

8,100

WQIC-FM

100.1

Soft Contemporary

500

WQLV-FM

98.9

Soft Contemporary

600

WQXA-FM

105.7

Active Rock

4,900

WRBT-FM

94.9

Country

4,900

WRKZ-FM

106.7

Contemporary Country

4,800

WRVV-FM

97.3

Adult Contemporary

8,200

WTCY-AM

1400

Urban Adult Contemporary

2,000

WTPA-FM

93.5

Classic Rock

2,900

WWKL-AM

1460

Oldies

100

WWKL-FM

99.3

Oldies

4,300

WYGL-FM

100.5

Contemporary Country

300

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron