POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| N/A |
N/A |
121,057 |
+11.6 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 64.5 |
34.3 |
1.4 |
1.0 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 37.1 |
30.3 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
|
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
Call letters |
Network affiliation |
| WFBC |
IND |
| WGGS-TV |
IND |
| WHNS |
FOX |
| WLOS |
ABC |
| WNEG-TV |
CBS |
| WRET-TV |
PBS |
| WSPA-TV |
CBS |
| WYFF |
NBC |
| |
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Northland Cable
Advertising |
21,500 |
Primary
Interconnect |
| TCI Media
Services - Asheville, NC Area |
83,000 |
Primary
Interconnect |
| TCI Media
Services - Greenville/Spartanburg Area |
185,200 |
Primary
Interconnect |
| Helicon
Communications - Anderson |
16,200 |
Primary
System |
| Northland Cable
Advertising - Greenwood County |
19,000 |
Primary
System |
| Mediacom -
Hendersonville |
25,000 |
Primary
System |
| Northland Cable
Advertising - Forest City, NC |
12,000 |
Primary
System |
| |
|
|
INCOME
| Per capita income for the metropolitan region |
| N/A |
|
1992 |
DAILY NEWSPAPERS
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Greenville MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WASC-AM |
1530 |
Urban Gold |
700 |
| WCCP-FM |
104.9 |
Sports |
600 |
| WESC-AM |
660 |
Contemporary Country |
400 |
| WESC-FM |
92.5 |
Contemporary Country |
9,500 |
| WFBC-FM |
93.7 |
Contemporary Hit Radio |
11,100 |
| WJMZ-FM |
107.3 |
Urban Contemporary |
12,100 |
| WMUU-FM |
94.5 |
Easy Listening |
2,700 |
| WMYI-FM |
102.5 |
Adult Contemporary |
7,000 |
| WOLI-FM |
103.9 |
Oldies |
1,800 |
| WOLT-FM |
103.3 |
Oldies |
1,900 |
| WORD-AM |
910 |
News/Talk/Sports |
1,300 |
| WPEK-FM |
98.1 |
Talk |
2,000 |
| WPJM-AM |
800 |
Christian |
1,700 |
| WRIX-AM |
1020 |
Christian |
700 |
| WRIX-FM |
103.1 |
Contemporary Country |
900 |
| WROQ-FM |
101.1 |
Classic Rock |
8,600 |
| WSPA-AM |
950 |
News/Talk/Sports |
900 |
| WSPA-FM |
98.9 |
Soft Contemporary |
7,100 |
| WSSL-FM |
100.5 |
Country |
12,200 |
| WTPT-FM |
93.3 |
Alternative |
6,700 |
| WYRD-AM |
1330 |
News/Talk/Sports |
2,000 |
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
