POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 197,910 |
+6.9 |
1.15M |
+9.8 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 79.0 |
19.6 |
1.2 |
1.0 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 39.7 |
33.4 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
|
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
Call letters |
Network affiliation |
| WBFX |
WB/FOX |
| W-FMY-TV |
CBS |
| WGHP |
FOX |
| WGPX |
IND |
| WLXI |
|
| WUPN-TV |
UPN |
| WXII |
NBC |
| WXIV-LP |
IND |
| WXLV |
ABC |
| |
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Time Warner
Cable Adcast |
312,390 |
Primary
Interconnect |
| CableTime |
7,600 |
Primary
Interconnect |
| Falcon Cable
Advertising - N. Wilkesboro |
10,000 |
Primary
System |
| |
|
|
INCOME
| Per capita income for the metropolitan region |
| N/A |
|
1992 |
DAILY NEWSPAPERS
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target
Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Greensboro MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WAAA-AM |
|
980 |
Urban Adult Contemporary |
1,400 |
| WBAG-AM |
|
1150 |
News/Talk/Sports |
700 |
| WEAL-AM |
|
1510 |
Gospel |
3,100 |
| WHSL-FM |
|
100.3 |
Country |
8,800 |
| WIST-FM |
|
98.3 |
Adult Standards |
2,200 |
| WJMH-FM |
|
102.1 |
Urban Contemporary |
13,000 |
| WKRR-FM |
|
92.3 |
Classic Rock |
9,300 |
| WKSI-FM |
|
98.7 |
Adult Contemporary |
7,800 |
| WKZL-FM |
|
107.5 |
Contemporary Hit Radio |
5,900 |
| WLXN-AM |
|
1440 |
News/Talk/Sports |
500 |
| WMAG-FM |
|
99.5 |
Soft Contemporary |
9,200 |
| WMFR-AM |
|
1230 |
News/Talk |
2,100 |
| WMQX-FM |
|
93.1 |
Oldies |
9,200 |
| WPET-AM |
|
950 |
Christian |
600 |
| WQMG-FM |
|
97.1 |
Rhythm/Blues |
8,300 |
| WSJS-AM |
|
600 |
News/Talk/Sports |
7,200 |
| WSMX-AM |
|
1500 |
Gospel |
700 |
| WTQR-FM |
|
104.1 |
Country |
14,000 |
| WWGL-FM |
|
94.1 |
Contemporary Christian |
1,600 |
| WXII-FM |
|
830 |
News/Talk/Sports |
1,000 |
| WXRA-FM |
|
94.5 |
Alternative |
5,400 |
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
