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Miami/Ft. Lauderdale                               No. 16 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
368,624 +2.8 3.52M +10.1
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
78.3 19.6 36.6 1.8
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
41.8 36.8
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

145

259

385

397

884

440

272

127

201

330

374

799

370

238

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS

Call letters

Network affiliation

WAMI-TV IND
WBFS-TV UPN
WBIF
WBZL-TV WB
WEYS SPN
WFOR-TV CBS
WHFT TBN
WIMP-LP
WLRN-TV PBS
WLTV SPN
WPBT-TV PBS
WPLG ABC
WPXM IND
WSCV SPN
WSVN FOX
WTVJ NBC
 

CABLE SYSTEMS

Name

Subscribers

Type

MediaOne Advertising Services - Hialeah

93,000

Subsidiary System
Miami-Ft. Lauderdale Interconnect

947,000

Primary Interconnect
MediaOne Advertising Services - Broward County

176,000

Subsidiary Interconnect
TCI Media Services - Monroe County

38,000

Subsidiary System
TCI Media Services - S. Florida

359,000

Subsidiary Interconnect
CableVision Communications

65,000

Subsidiary System
Comcast Cable

162,000

Subsidiary Interconnect
Adelphia Cable Communications

78,300

Subsidiary Interconnect
Cable TV Advertising

14,724

Primary Interconnect
 
 
INCOME
  Per capita income for the metropolitan region
$17,124
1992


DAILY NEWSPAPERS

Name          Circulation
M-Sat Sunday
Miami Herald 1,209,404 429,221
Ft. Lauderdale Sun Sentinel 238,416 350,189
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00

RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

175

167

190

223

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO            
Miami-Fort Lauderdale MSA   


     Call letters Frequency Format  AQH
WACC-AM

830

Spanish

5,500

WAMR-FM

107.5

Spanish

26,600

WAQI-AM

710

Spanish

24,200

WAVS-AM

1170

Ethnic

3,800

WBGG-FM

105.9

Classic Rock

18,000

WCMQ-FM

92.3

Spanish

12,900

WEDR-FM

99.1

Urban Contemporary

37,200

WFBA-AM

990

Childrens

6,500

WFLC-FM

97.3

Adult Contemporary

16,500

WHQT-FM

105.1

Urban Contemporary

25,200

WHYI-FM

100.7

Contemporary Hit Radio

24,900

WINZ-AM

940

Talk

11,700

WIOD-AM

610

News

9,900

WKAT-AM

1360

Spanish-News/Talk

1,900

WLQY-AM

1320

Ethnic

1,700

WLVE-FM

93.9

Jazz

21,100

WLYF-FM

101.5

Adult Contemporary

27,900

WMBM-AM

1490

Gospel

5,100

WMGE-FM

103.5

Rhythmic Oldies

8,500

WMXJ-FM

102.7

Oldies (50's-60's)

15,100

WNMA-AM

1210

Spanish-News/Talk

3,500

WPOW-FM

96.5

Contemporary Hit Radio

27,900

WQAM-AM

560

Sports

16,100

WQBA-AM

1140

Spanish

7,600

WRMA-FM

106.7

Spanish-Contemporary

17,000

WRNU-AM

1700

Sports

1,000

WRTO-FM

98.3

Spanish

13,300

WSUA-AM

1260

Spanish

6,500

WTMI-FM

93.1

Classical

20,500

WVCG-AM

1080

Spanish-Tropical

1,700

WWFE-AM

670

Spanish-News/Talk

3,200

WXDJ-FM

95.7

Spanish-Tropical

21,600

WZTA-FM

94.9

Active Rock

16,100

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron