POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 259,423 |
+18.5 |
1.05 |
+22.3 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 73.1 |
24.2 |
2.1 |
2.4 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 45.7 |
39.4 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
49 |
54 |
128 |
148 |
297 |
225 |
123 |
|
40 |
46 |
110 |
120 |
266 |
211 |
106 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
Call letters |
Network affiliation |
| WFPX |
IND |
| WKFT |
IND |
| WLFL-TV |
WB |
| WNCN |
NBC |
| WRAL-TV |
CBS |
| WRAY |
IND |
| WRAZ-TV |
FOX |
| WRDC |
UPN |
| WRNC-TV |
IND |
| WRPX |
IND |
| WTVD-TV |
ABC |
| WUNC-TV |
PBS |
| |
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Adelphia
CableCommunications - South Hill |
2,000 |
Primary
System |
| Time Warner
Cable Adcast |
420,500 |
Primary
Interconnect |
| Multimedia
Cable Advertising Sales - Rocky Mount/Tarboro |
30,500 |
Primary
System |
| Cable Ad
Connection, Inc. - Laurinburg/Maxton/Gibson/Laurel |
7,600 |
Primary
System |
|
|
|
INCOME
| Per
capita income for the metropolitan region |
| N/A |
|
1992 |
DAILY NEWSPAPERS
| Name |
Circulation |
| M-Sat. |
Sunday |
| Goldsboro
News-Argus |
20,917(M-F) |
23,783(SUN) |
| Rocky Mount
Telegram |
13,408 |
16,128 |
| Raleigh News
& Observer |
342,977 |
207,437 |
| Observer-Times |
138,926 |
74,305 |
| Durham
Herald/Sun |
50,696 |
57,448 |
| ©
ABC, combined M-Sat., Sunday Circulations as of 9/30/00 |
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Raleigh-Durham MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WAUG-AM |
750 |
Gospel |
700 |
| WBBB |
96.1 |
Album Oriented Rock |
6,400 |
| WCLY-AM |
1550 |
Gospel |
800 |
| WDCG |
105.1 |
Contemporary Hit Radio |
8,700 |
| WDNC-AM |
620 |
News |
600 |
| WDUR-AM |
1490 |
Gospel |
900 |
| WETC-AM |
540 |
Regional Mexican |
700 |
| WFXC |
107.1 |
Urban Adult
Contemporary |
3,900 |
| WFXK |
104.3 |
Urban Adult
Contemporary |
2,700 |
| WHLQ |
102.5 |
Country |
600 |
| WKIX |
96.9 |
Country |
1,900 |
| WMPM-AM |
1270 |
Country |
1,200 |
| WNNL |
103.9 |
Gospel |
10,700 |
| WPTF-AM |
680 |
News/Talk |
7,700 |
| WQDR |
94.7 |
Country |
7,500 |
| WRAL |
101.5 |
Adult Contemporary |
7,300 |
| WRBZ-AM |
850 |
Talk |
2,500 |
| WRDU |
106.1 |
Album Oriented Rock |
8,100 |
| WRTG-AM |
1000 |
Contemporary Christian |
400 |
| WRTP-AM |
1530 |
Contemporary Christian |
100 |
| WTRG |
100.7 |
Oldies |
7,500 |
| WWND |
102.9 |
New Adult Contemporary |
3,400 |
| WYRN-AM |
1480 |
Country |
400 |
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
