POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 181,175 |
+10.0 |
465,925 |
+16.6 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 88.1 |
10.5 |
5.1 |
1.2 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 40.3 |
40.1 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
81 |
75 |
154 |
207 |
335 |
215 |
117 |
|
72 |
64 |
138 |
169 |
290 |
230 |
117 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
Call letters |
Network affiliation |
| WACX |
IND |
| WBCC-TV |
PBS |
| WBSF |
IND |
| WCEU-TV |
PBS |
| WESH |
NBC |
| WFTV |
ABC |
| WKCF |
WB |
| WKMG-TV |
CBS |
| WMFE-TV |
PBS |
| WNTO-TV |
IND |
| WOFL |
FOX |
| WOKB-LP |
IND |
| WOPX |
IND |
| WRBW |
UPN |
| WRDQ |
|
| WTGL-TV |
IND |
| WTMO-LP |
SPN |
| WVEN |
SPN |
| |
CABLE SYSTEMS
Name |
Subscribers |
Type |
| TCI Media
Services - Daytona Area |
145,000 |
Subsidiary
Interconnect |
| Bell South -
Orlando |
5,0000 |
Primary
System |
| Central Florida
Interconnect |
600,000 |
Primary
Interconnect |
| |
|
|
INCOME
| Per capita income for the metropolitan region |
| N/A |
|
1992 |
DAILY NEWSPAPERS
| Name |
Circulation |
| M-Sat. |
Sunday |
| Star-Banner |
47,499 |
51,466 |
| Orlando
Sentinel |
252,057 |
373,901 |
| Florida Today |
81,854 |
106,393 |
| Daytona Beach
News-Journal |
95,465 |
113,965 |
| ©
ABC, combined M-Sat., Sunday Circulations as of 9/30/00 |
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Daytona
MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WCFB-FM |
94.5 |
Urban Adult
Contemporary |
6,100 |
| WDBO-AM |
580 |
News/Talk/Sports |
11,500 |
| WHOO-AM |
990 |
Nostalgia |
4,000 |
| WHTQ-FM |
96.5 |
Classic Rock |
6,900 |
| WJHM-FM |
101.9 |
Urban Contemporary |
9,400 |
| WJRR-FM |
101.1 |
Modern Rock |
9,500 |
| WLOQ-FM |
103.1 |
New Adult Contemporary |
7,400 |
| WMGF-FM |
107.7 |
Soft Contemporary |
9,500 |
| WMMO-FM |
98.9 |
Adult Contemporary |
9,500 |
| WOCL-FM |
105.9 |
Rhythmic Oldies |
8,600 |
| WOKB-AM |
1600 |
Gospel |
3,400 |
| WOMX-FM |
105.1 |
Adult Contemporary |
10,800 |
| WONQ-AM |
1030 |
Spanish |
1,400 |
| WPYO-FM |
95.3 |
Contemporary Hit Radio |
4,200 |
| WQTM-AM |
540 |
Sports |
2,200 |
| WRLZ-AM |
1270 |
Christian |
1,500 |
| WRMQ-AM |
1140 |
Spanish |
1,500 |
| WSHE-FM |
100.3 |
Oldies (50's-60's) |
10,100 |
| WTKS-FM |
104.1 |
Talk |
12,000 |
| WTLN-AM |
950 |
Christian |
1,100 |
| WWKA-FM |
92.3 |
Country |
12,700 |
| WWNZ-AM |
740 |
News/Talk/Sports |
900 |
| WXXL-FM |
106.7 |
Contemporary Hit Radio |
10,000 |
|
|
|
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
