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Dallas-Fort Worth                                   No. 7 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
1.08M 6.8 4.68M +16
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
81.8 14.2 15.1 3.4
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
49.6 46.3
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

110

167

250

404

459

414

202

88

126

220

364

457

365

170

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS

Call letters

Network affiliation

KDAF-TV WB
KDFI-TV IND
KDFW FOX
KDTN PBS
KDTX-TV
KERA-TV PBS
KFWD SPN
KHSX-TV IND
KLDT IND
KMPX-TV IND
KPXD IND
KTAQ IND
KTVT CBS
KTXA UPN
KUVN SPN
KXAS-TV NBC
KXTX-TV IND
WFAA-TV ABC
 

 
                        CABLE SYSTEMS

Name

Subscribers

Type

CableTime - Tyler Region

10,353

Primary Interconnect
CableOne Advertising - Bonham

3,000

Primary System
CableTime - Paris Region

45,704

Primary Interconnect
Charter Communications - Denton

26,600

Subsidiary System
Northland Cable Advertising

9,000

Primary Interconnect
Cable TV Advertising

52,660

Primary Interconnect
CableTime - Bryan/College Station Region

5,681

Primary System
Dallas-Ft. Worth Interconnect

708,500

Primary Interconnect
CableTime - North Texas Region

46,035

Primary Interconnect
Paragon Cable Advertising

90,500

Subsidiary System
North Texas CableComm - Granbury

9,800

Primary System
 
 
INCOME
  Per capita income for the metropolitan region
$22,424
1992


DAILY NEWSPAPERS

Name Circulation
M-F Sat/Sun
Dallas Morning News 1,078,387 1,341,524
Ft. Worth Star-Telegram 478,834 580,508
© ABC, combined M-Fri., Sat/Sun Circulations as of 9/30/00 

RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

289

231

269

285

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO
                                  Dallas MSA


    Call letters Frequency Format AQH
KBFB-FM

97.9

Adult Contemporary

11,100

KDGE-FM

94.5

Alternative

15,800

KDMX-FM

102.9

Adult Contemporary

22,000

KDXX-AM

1480

Regional Mexican

4,500

KDXX-AM

107.9

Regional Mexican

2,100

KEGL-FM

97.1

Modern Rock

29,500

KESS-AM

1270

Spanish-Talk

5,600

KFJZ-AM

870

Spanish

2,200

KHCK-FM

99.1

Tejano

9,100

KHKS-FM

106.1

Contemporary Hit Radio

41,200

KHVN-AM

970

Gospel

6,800

KKDA-AM

730

Rhythm/Blues

3,600

KKDA-FM

104.5

Urban Contemporary

47,900

KKZN-FM

93.3

Alternative

11,100

KLIF-AM

570

News/Talk/Sports

8,000

KLTY-FM

94.1

Contemporary Christian

22,200

KLUV-AM

1190

Oldies (60's-70's)

2,300

KLUV

98.7

Oldies (60's-70's)

22,300

KOAI-FM

107.5

New Adult Contemporary

18,500

KPLX-FM

99.5

Country

20,700

KRBV-FM

100.3

Contemporary Hit Radio

14,600

KRLD-AM

1080

News/Talk/Sports

23,400

KRNB

105.7

Rhythm/Blues

6,900

KRVA-FM

106.9

Spanish

2,100

KRVF-FM

107.1

Spanish

1,900

KSCS-FM

96.3

Country

31,400

KTCK-AM

1310

Sports

18,100

KTXQ-FM

102.1

Rhythmic Oldies

25,000

KVIL-FM

103.7

Soft Contemporary

27,800

KWRD-FM

94.9

Christian

3,200

KYNG-FM

105.3

Country

14,300

KZMP-AM

1540

Spanish

2,400

KZPS-FM

92.5

Classic Rock

24,900

WBAP-AM

820

News/Talk

30,400

WRR-FM

101.1

Classical

15,700

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron