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Columbus                                                 No. 34 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
670,234 5.9 1.46M +8.5
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
84.8 13.1 1.0 1.9
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
41.1 37.6
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

50

78

97

129

242

218

87

45

56

98

118

227

154

97

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS


Call letters

Network affiliation

W54AF IND
WBNS-TV CBS
WCMH NBC
WCPX-LP IND
WOSU-TV PBS
WSFJ IND
WSYX ABC
WTTE FOX
WWHO UPN/WB
 

 
                        CABLE SYSTEMS

Name

Subscribers

Type

MediaOne Advertising Services

25,000

Primary Interconnect
Time Warner Cable - Columbus

205,000

Primary System
Time Warner Cable - Western Ohio

30,627

Primary Interconnect
FrontierVision Advertising - Southern Region

76,086

Primary Interconnect
Insight Communications

93,000

Primary System
 
 
INCOME
  Per capita income for the metropolitan region
$13,151
1992


DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
Dispatch 246,667 380,412
Bucyrus Telegraph-Forum 7,092 N/A
© ABC, combined M-Sat., Sunday Circulations as of 9/30/99 

 

RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

109

82

98

105

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO                     
   Columbus MSA    


   Call letters Frequency Format   AQH
WAZU-FM

107.1

Alternative

3,600

WBNS-AM

1460

Sports

3,500

WBNS-FM

97.1

Oldies (60's-70's)

7,400

WBZX-FM

99.7

Album Oriented Rock

10,000

WCKX-FM

107.5

Urban Adult Contemporary

11,900

WCLT-AM

1430

News/Talk

900

WCLT-FM

100.3

Country

4,000

WCOL-FM

92.3

Country

10,500

WCZZ-FM

106.3

Jazz

1,300

WEGE-FM

103.9

Classic Hits

3,600

WFII-AM

1230

Talk

1,500

WHOK-FM

95.5

Country

7,600

WJZA-FM

103.5

Jazz

1,600

WLVQ-FM

96.3

Album Oriented Rock

13,000

WMNI-AM

920

Adult Standards

3,900

WNCI-FM

97.9

Adult Contemporary

18,200

WNKO-FM

101.7

Oldies

1,100

WRFD-AM

880

Talk

700

WSMZ-FM

103.1

Urban Adult Contemporary

2,000

WSNY-FM

94.7

Adult Contemporary

14,000

WTVN-AM

610

News/Talk/Sports

14,400

WVKO-AM

1580

Gospel

3,800

WWCD

101.1

Alternative

4,000

WXMG-FM

98.9

Urban Gold

4,100

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron