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Cleveland                                                 No. 15 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
495,817 -1.9 1.93M +6.4
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
82.0 16.5 2.2 1.3
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
37.3 34.8
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999

 

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

103

112

191

288

343

279

162

86

80

152

239

297

223

130

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION   STATIONS

Call Letters 

Network Affiliation 

W35AX IND
W59BP IND
WAOH IND
WBNX-TV WB/FOX
WDLI TBN
WEWS ABC
WGGN-TV IND
WJW FOX
WKYC-TV NBC
WMFD IND
WNEO-TV PBS
WOAC-TV IND
WOIO CBS
WQHS IND
WUAB UPN
WVIZ-TV PBS
WVPX IND
 

 
                           
CABLE SYSTEMS

System 

Subscribers

Type

Erie County Cable System

22,000

Subsidiary System
TCI Media Services - Carrollton

1,700

Primary System
Time Warner Cable

277,000

Primary Interconnect
TCI Media Services

42,000

Subsidiary Interconnect
Popvision - Cleveland

23,500

Subsidiary System
Northern Ohio Advertising

377,000

Subsidiary Interconnect
MediaOne Advertising Services - Lake County/West

81,890

Subsidiary Interconnect
Northern Ohio Interconnect

736,000

Primary Interconnect
MediaOne Advertising Services

28,000

Subsidiary Interconnect
Media Partners

101,500

Subsidiary Interconnect
 

 

INCOME

Per capita income for the metropolitan region
$21,533
1992

DAILY NEWSPAPERS

Name Circulation
M-Sat. Sunday
Alliance Review 12,632 N/A
Lake County News-Herald 48,033 59,506
Massillon Independent 14,510 12,736
Canton Repository 63,744 80,493
Mansfield News Journal 34,432  44,060 
Ravenna Record-Courier 19,408(1999) 21,328(1999)
Cleveland Plain Dealer 364,708 484,034
Akron Beacon Journal 140,137 196,125
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00 

  


     RADIO                   
  Cleveland MSA


    Call letters Frequency  Format AQH
WABQ-AM

1540

Gospel

4,600

WCLV-FM

95.5

Classical

6,900

WDOK-FM

102.1

Adult Contemporary

17,900

WENZ-FM

107.9

Urban Contemporary

9,000

WEOL-AM

930

Full Service

1,800

WERE-AM

1300

News/Talk

1,400

WGAR-FM

99.5

Country

25,000

WJMO-AM

1490

Gospel

6,400

WKNR-AM

1220

Sports

5,600

WMJI-FM

105.7

Oldies

24,600

WMMS-FM

100.7

Album Oriented Rock

13,000

WMVX-FM

106.5

Adult Contemporary

12,600

WNCX-FM

98.5

Classic Rock

14,100

WNWV-FM

107.3

New Adult Contemporary

13,200

WQAL-FM

104.1

Adult Contemporary

13,500

WRMR-AM

850

MOR - Big Band

15,900

WTAM-AM

1100

News/Talk/Sports

25,500

WZAK-FM

93.1

Urban Contemporary

19,400

WZJM-FM

92.3

Rhythmic Oldies

14,300

WZLE-FM

104.9

Contemporary Hit Radio

3,300

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron