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Cincinnati                                                  No. 32 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
336,400 -7.6 1.93M +6.4
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
87.3 11.5 0.6 1.0
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
35.8 34.8
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

80

36

46

101

234

117

76

34

38

88

101

205

113

74

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS

Call letters 

Network affiliation

WBQC-LP UPN
WCET-TV PBS
WCPO-TV ABC
WKRC-TV CBS
WLWT NBC
WSTR-TV WB
WXIX-TV FOX
 

 
                      CABLE SYSTEMS

Name 

Subscribers

Type

InterMedia Television Advertising - Northern Kentucky

80,000

Subsidiary System
TCI Media Services

69,000

Subsidiary Interconnect
Greater Cincinnati Cable Advertising

395,000

Primary Interconnect
Time Warner Cable - Hillsboro

9,644

Primary System
Limestone Cablevision

5,200

Primary System
Time Warner Cable - Cincinnati

222,000

Subsidiary System
Marcus Media Advertising Sales

3,822

Primary Interconnect
FrontierVision Advertising

23,390

Primary Interconnect
 
 
INCOME
  Per capita income for the metropolitan region
$20,517
1992


DAILY NEWSPAPERS

Name Circulation
M-F Sat/Sun
Cincinnati Enquirer/Post 469,834 601,545
Middletown Journal 21,492 23,021
Hamilton Journal-News 23,952 25,314
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00 

 

RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

105

95

115

115

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999

 


     RADIO                      
   Cincinnati MSA   


    Call letters Frequency Format  AQH
WAKW-FM

93.3

Christian

3,500

WBOB-AM

1160

Sports

1,900

WCIN-AM

1480

Rhythm/Blues

2,700

WCKY-AM

1360

Sports

1,900

WCVG-AM

1320

Gospel

900

WEBN-FM

102.7

Album Oriented Rock

20,600

WGRR-FM

103.5

Oldies (50's-60's)

15,100

WIOK-FM

107.5

Southern Gospel

1,400

WIZF-FM

100.9

Urban Contemporary

13,200

WKFS-FM

107.1

Contemporary Hit Radio

11,600

WKRC-AM

550

Talk

12,300

WKRQ-FM

101.9

Contemporary Hit Radio

13,100

WLW-AM

700

Full Service

22,700

WMOH-AM

1450

News/Talk/Sports

800

WMOJ-FM

94.9

Rhythmic Oldies

9,400

WNLT-FM

104.3

Contemporary Christian

1,200

WOFX-FM

92.5

Classic Rock

11,700

WRRM-FM

98.5

Adult Contemporary

15,600

WSAI-AM

1530

Adult Standards

8,000

WUBE-AM

1230

Sports

800

WUBE-FM

105.1

Country

20,400

WVMX-FM

94.1

Adult Contemporary

12,000

WYGY-FM

96.5

Contemporary Country

5,000

WYLX-FM

97.3

Classic Hits

2,500

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron