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Chicago                                                     No. 3 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
2.8M +0.7 8.64M +4.9
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
76.6 19.3 13.1 3.9
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
44.8 40.6
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

     SQAD                                TV Households
Daypart Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

277

370

438

654

1019

734

379

223

234

342

570

827

656

296

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
© Spot Quotations & Data Inc.


TELEVISION STATIONS

Call Letters

Network Affiliation

W23AT IND
WBBM-TV CBS
WCIU-TV WB
WCPX IND
WEHS-TV IND
WFLD FOX
WGBO-TV SPN
WGN-TV WB
WJYS IND
WLS-TV ABC
WMAQ-TV NBC
WMEC-TV PBS
WPWR-TV UPN
WSNS SPN
WSPY-LP IND
WTTW-TV PBS
WWTO
WYCC-TV PBS
WYIN-TV PBS
                              


CABLE SYSTEMS

Name 

Subscribers

Type

TV Cable - Rensselaer, IN

2,500

Primary System
TCI Media Services - La Salle/Peru

14,700

Subsidiary System
Chicago Cable Interconnect

1,729,000

Primary Interconnect
Cable TV Advertising

31,000

Primary Interconnect
Bresnan Communications - Harvard

6,000

Primary System
TCI Media Services

1,576,638

Subsidiary Interconnect
TCI Media Services - DeKalb

19,800

Subsidiary System
Primetime Cable Ads

136,740

Subsidiary Interconnect
CableTime

19,124

Subsidiary Interconnect
 
 
INCOME
  Per capita income for the metropolitan region
$25,865
1992

DAILY NEWSPAPERS

Name Circulation
M-F Sat/Sun
Chicago Tribune 1,214,394 15,692,299
Gary Post-Tribune N/A N/A
Chicago Sun-Times 471,031 705,029
Munster Times N/A N/A
Kankakee Daily Journal 27,389 32,310
© ABC, combined M-Fri., Sat/Sun Circulations as of 9/30/00 


RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

346

262

336

333

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999



     RADIO                              
Chicago MSA 


     Call letters Frequency Format  AQH
WAIT-AM

850

Nostalgia

18,600

WBBM-AM

780

News

38,700

WBBM-FM

96.3

Contemporary Hit Radio

62,700

WCCQ

98.3

Country

5,400

WCGO-AM

1600

Adult Standards

6,800

WCKG-FM

105.9

Talk

30,000

WDEK-FM

92.5

Contemporary Hit Radio

4,000

WFMT-FM

98.7

Classical

14,200

WGCI-AM

1390

Gospel

13,000

WGCI-FM

107.5

Urban Contemporary

79,500

WGN-AM

720

News/Talk/Sports

79500

WIND-AM

560

Spanish-News/Talk

6,400

WJMK-FM

104.3

Oldies

33,400

WKIE-FM

92.7

Contemporary Hit Radio

10,200

WKQX-FM

101.1

Alternative

48,000

WLEY-FM

107.9

Regional Mexican

28,600

WLIT-FM

93.9

Adult Contemporary

46,500

WLS-AM

890

News/Talk

54,400

WLUP-FM

97.9

Classic Rock

34,500

WLXX-AM

1200

Spanish-Tropical

8,100

WMAQ-AM

670

News

25,500

WMVP-AM

1000

Talk

6,000

WNIB-FM

97.1

Classical

12,900

WNIZ-FM

96.9

Classical

200

WNND-FM

100.3

Adult Contemporary

30,600

WNUA-FM

95.5

New Adult Contemporary

52,600

WOJO-FM

105.1

Spanish-Contemporary

22,600

WRZA-FM

99.9

Regional Mexican

4,100

WSCR-AM

1160

Sports

13,400

WTMX-FM

101.9

Adult Contemporary

41,100

WUBT-FM

103.5

Oldies

38,900

WUSN-FM

99.5

Contemporary Country

40,500

WVAZ-FM

102.7

Rhythm/Blues

49,700

WVON-AM

1450

News/Talk/Sports

10,500

WXCD-FM

94.7

Classic Rock

26,300

WXRT-FM

93.1

Adult Alternative Airplay

32,000

WXXY-FM

103.1

Oldies (80's)

3900

WYBA-FM

106.3

Christian

6,000

WYCA-FM

92.3

Christian

6,400

WYXX-FM

103.1

Oldies (80's)

400

WZCH-FM

103.9

Regional Mexican

1,400

WZSR-FM

105.5

Adult Contemporary

5,000

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron