POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 504,637 |
+20.3 |
1.35M |
+16.2 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 77.7 |
20.4 |
1.5 |
1.4 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 36.7 |
32.3 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
41 |
44 |
91 |
119 |
165 |
108 |
68 |
28 |
|
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined
Fringe |
| Spot
Quotations & Data |
|
TELEVISION STATIONS
CABLE SYSTEMS
System |
Subscribers |
Type |
| Charter
Communications |
111,500 |
Primary
Interconnect |
| Time Warner
Cable Adcast |
404,710 |
Primary
Interconnect |
| Falcon Cable
Advertising - Valdise |
12,000 |
Primary
System |
| Cable Ad
Connection, Inc. - Cheraw |
3,000 |
Primary
System |
| |
|
|
INCOME
| Per
capita income for the metropolitan region |
| N/A |
|
1992 |
DAILY NEWSPAPERS
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target Adults 18+ |
| © Spot Quotations
& Data Inc. 1999
|
RADIO
Charlotte MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WBAV-FM |
101.9 |
Urban Adult
Contemporary |
8,100 |
| WBT-AM |
1110 |
News/Talk/Sports |
10,900 |
| WBT-FM |
99.3 |
News/Talk/Sports |
1,000 |
| WCCJ-FM |
92.7 |
Rhythmic Oldies |
3,900 |
| WEND-FM |
106.5 |
Modern Rock |
5,500 |
| WFNZ-AM |
610 |
Sports |
2,400 |
| WGIV-AM |
1600 |
Gospel |
2,000 |
| WGSP-AM |
1310 |
Gospel |
600 |
| WIXE-AM |
1190 |
Country |
1,100 |
| WKKT-FM |
96.9 |
Country |
9,700 |
| WLNK-FM |
107.9 |
Contemporary Hit Radio |
6,500 |
| WLYT-FM |
102.9 |
Adult Contemporary |
13,400 |
| WNKS-FM |
95.1 |
Contemporary Hit Radio |
13,700 |
| WNMX-FM |
106.1 |
Adult Standards |
4,000 |
| WPEG-FM |
97.9 |
Urban Contemporary |
15100 |
| WRFX-FM |
99.7 |
Album Oriented Rock |
8,600 |
| WSOC-FM |
103.7 |
Country |
9,200 |
| WSSS-FM |
104.7 |
Classic Hits |
4,400 |
| WWMG-FM |
96.1 |
Oldies (50's-70's) |
10,700 |
| WXRC-FM |
95.7 |
Modern Rock |
5500 |
|
| Copyright
© 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
