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Buffalo                                                     No. 44 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
300,717 -8.4 1.12M -2.1
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
86.6 11.4 2.5 1.3
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
35.9 31.0
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999


TELEVISION

  
   SQAD                TV Households

 

Daypart

Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

60

81

137

169

290

106

132

41

48

92

114

203

99

92

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
Spot Quotations & Data


TELEVISION STATIONS

Call letters 

Network affiliation 

WGRZ-TV NBC
WIVB-TV CBS
WKBW-TV ABC
WNED-TV PBS
WNEQ-TV PBS
WNGS UPN
WNYB IND
WNYO-TV WB
WPXJ-TV
WUTV FOX
 

 
                     CABLE SYSTEMS

System

Subscribers

Type

CableTime - Kane, PA

2,926

Primary System
CableTime

52,772

Primary Interconnect
Time Warner Cable

28,000

Primary Interconnect
Media Partners

380,000

Primary Interconnect
 
 
INCOME
  Per capita income for the metropolitan region
N/A
1992


DAILY NEWSPAPERS

           Name          Circulation
M-Sat. Sunday
Jamestown Post-Journal 21,173 22,354
Gazette 24,354 48,485
Buffalo News 226,342 309,863
© ABC, combined M-Sat., Sunday Circulations as of 9/30/00 

RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

59

43

58

65

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999



     RADIO                              
Buffalo MSA   


     Call letters Frequency Format  AQH
WBEN-AM

930

News/Talk/Sports

12,400

WBLK-FM

93.7

Urban Contemporary

12,200

WBUF-FM

92.9

Rhythmic Oldies

5,300

WDCX-FM

99.5

Christian

1,300

WECK-AM

1230

Adult Standards

7,900

WEDG-FM

103.3

Alternative

6,500

WGR-AM

550

News/Talk/Sports

8,400

WGRF-FM

96.9

Classic Rock

10,900

WHTT-FM

104.1

Oldies

13,100

WJYE-FM

96.1

Adult Contemporary

13,200

WKSE

98.5

Contemporary Hit Radio

12,900

WLVL-AM

1340

News/Talk/Sports

1,100

WMJQ-FM

102.5

Adult Contemporary

7,800

WMNY-AM

1120

Ethnic

900

WNUC-FM

107.7

Contemporary Country

2,800

WUFO-AM

1080

Gospel

1,500

WWKB-AM

1520

Sports

1,200

WWWS-AM

1400

Urban Gold

2,700

WXRL-AM

1300

Contemporary Country

500

WYRK-FM

106.5

Country

15,400

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron