POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 555,447 |
-3.3 |
5.8M |
+2.5 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 90.7 |
5.7 |
5.1 |
3.4 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 46.0 |
40.5 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
182 |
158 |
247 |
548 |
855 |
511 |
315 |
|
177 |
135 |
235 |
472 |
740 |
468 |
290 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined
Fringe |
| Spot
Quotations & Data |
|
TELEVISION STATIONS
MS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| MediaOne
Advertising Services - Merrimack Valley Area |
172,000 |
Subsidiary
Interconnect |
| Greater Media
Cable - Worcester County |
125,000 |
Subsidiary
System |
| Galaxy
Broadcasting |
4,200 |
Primary
System |
| Radius
Communications - Outer Ring |
75,400 |
Subsidiary
Interconnect |
| Shrewsbury's
Community Cablevision - Worcester County |
10,000 |
Primary
System |
| MediaOne
Advertising Services - Cape Cod/Islands Area |
70,500 |
Subsidiary
Interconnect |
| MediaOne
Advertising Services - Southern Boston Area |
223,000 |
Subsidiary
Interconnect |
| Media Partners |
98,000 |
Subsidiary
Interconnect |
| MediaOne
Advertising Services - New H-AMpshire Area |
178,000 |
Subsidiary
Interconnect |
| Cablevision
Advertising of Boston |
339,000 |
Subsidiary
Interconnect |
| MediaOne
Advertising Services - Northern Boston Area |
234,000 |
Subsidiary
Interconnect |
| Time Warner
Cable - Greater Boston Division |
223,000 |
Subsidiary
Interconnect |
| Metropolitan
Boston Interconnect |
1,700,000 |
Primary
Interconnect |
| |
|
|
INCOME
| Per
capita income for the metropolitan region |
| $25,563 |
|
1992 |
DAILY NEWSPAPERS
|
Name |
Circulation |
| M-F |
Sat/Sun |
| The Patriot Ledger |
61,858 |
83,494 |
| Telegram/Gazette |
103,567 |
127,495 |
| Lowell Sun |
51,600 |
47,744 |
| Lawrence Eagle-Tribune |
55,553 |
60,731 |
| The Brockton Enterprise |
40,751 |
89,921 |
| Union Leader/New
Hamp.
News |
62,453 |
144,137 |
| Telegraph |
26,890 |
33,183 |
| Foster's Daily Democrat |
24,279 |
N/A |
| Portsmouth Herald |
14,868 |
20,647 |
| Sentinel & Enterprise |
18,350 |
18,801 |
| The Boston Herald |
257,761 |
363,175 |
| Boston Globe |
464,472 |
1,176,729 |
| ©
ABC, combined M-F, Sat/Sun. Circulations as of 9/30/00 |
|
|
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Boston MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WAAF-FM |
107.3 |
Album Oriented Rock |
19,800 |
| WAMG-AM |
1150 |
Spanish-Tropical |
5,700 |
| WBCN-FM |
104.1 |
Modern Rock |
30,300 |
| WBMX-FM |
98.5 |
Adult Contemporary |
24,500 |
| WBOQ-FM |
104.9 |
Classical |
2,200 |
| WBOS-FM |
92.9 |
Adult Alternative
Airplay |
14,100 |
| WBZ-AM |
1030 |
News/Talk/Sports |
44,400 |
| WCRB-FM |
102.5 |
Classical |
19,400 |
| WEEI-AM |
850 |
Sports Talk |
23,600 |
| WEZE-AM |
590 |
Christian |
3,800 |
| WFNX-FM |
101.7 |
Alternative |
7,100 |
| WHOB-FM |
106.3 |
Hot AC |
1,900 |
| WILD-AM |
1090 |
Urban Contemporary |
5,500 |
| WJIB-AM |
740 |
Easy Listening |
2,100 |
| WJMN-FM |
94.5 |
Contemporary Hit Radio |
32,400 |
| WKLB-FM |
99.5 |
Country |
19,400 |
| WMJX-FM |
106.7 |
Adult Contemporary |
34,900 |
| WODS-FM |
103.3 |
Oldies |
29,700 |
| WPLM-FM |
99.1 |
Easy Listening |
8,500 |
| WQSX |
93.7 |
Rhythmic Oldies |
15,100 |
| WRKO-AM |
680 |
News/Talk |
30,500 |
| WROL-AM |
950 |
Christian |
2,100 |
| WROR-FM |
105.7 |
Oldies (60's-70's) |
14,800 |
| WSJZ-FM |
96.9 |
Talk |
13,000 |
| WXKS-AM |
1430 |
Nostalgia |
8,900 |
| WXKS-FM |
107.9 |
Contemporary Hit Radio |
38,900 |
| WXRV-FM |
92.5 |
Adult Alternative
Airplay |
5,300 |
| WZLX-FM |
100.7 |
Classic Rock |
25,100 |
|
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
