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Birmingham                                                              No. 39 DMA


    POPULATION

City Metro
1998  % since 1990 1997 % since 1990
252,997 -4.7 900,029 +7.2
 
U.S. Census 

 


    ETHNIC MIX

Population by race %
White Black Hispanic Asian
70.3 28.9 0.6 2.1
 
U.S. Census 1996 estimates may equal more than 100 percent

 


    WIREDNESS

Percentage of adults online
February 1999 February 1998
     
32.2 31.5
   
43.7
National Average
39.5
National Average
© Scarborough Research 1999

 

TELEVISION

 

  
   SQAD                TV Households

 

Daypart

Second Quarter CPP Data Third Quarter CPP Data
Average Average
Early Morning

40

30

67

96

141

133

61

37

28

71

95

140

127

60

Day
Early News
Prime Access
Primetime
Late News
Combined Fringe
Spot Quotations & Data


TELEVISION
STATION

TELEVISION STATIONS

Call letters 

Network affiliation 

W55BJ IND
WABM UPN
WBIQ-TV PBS
WBMA-LP ABC
WBRC FOX
WCFT-TV ABC
WDBB WB
WIAT CBS
WJRD-LP IND
WJSU-TV ABC
WLDM
WPXH IND
WTJP
WTTO WB
WVTM NBC
 



ECABLE SYSTEMS

System 

Subscribers

Type

Charter Communications

97,040

Subsidiary Interconnect
The Cable AdVantage

17,850

Primary Interconnect
AdNet Media

4,000

Primary Interconnect
CableOne Advertising - Anniston

36,924

Primary System
Cable Video Productions

15,000

Primary Interconnect
Greater Birmingh-AM Interconnect

336,000

Primary Interconnect
Comcast Cable - Etowah County

29,000

Subsidiary Interconnect
Comcast Cable - Tuscaloosa

37,000

Subsidiary System
TCI Media Services

62,200

Subsidiary Interconnect
Northland Cable Advertising

11,700

Primary Interconnect
Coosa Cable - Pell City

15,000

Primary System
Charter Communications

13,000

Primary Interconnect
 
 
INCOME
  Per capita income for the metropolitan region
$18,500 
1996


DAILY NEWSPAPERS

             Name        Circulation
M-F Sat/Sun
News 7,549 8,393
Times 10,195 11, 295
Post-Herald/News 170, 085 158,943
Star-News 27,045 28, 739
© ABC, combined M-F, Sat/Sun. Circulations as of 9/30/99 

 

RADIO

     SPARC                                RADIO
Daypart Third Quarter CPP Data
AM DRIVE
6 A.M. to A.M.

62

57

65

69

DAY
10 A.M. to 3 P.M.
PM DRIVE
3 P.M. to 7 P.M.
EVENING
7 P.M. to MIDNIGHT
Target Adults 18+
© Spot Quotations & Data Inc. 1999



     RADIO                    
  Birmingham MSA   


    Call letters  Frequency Format   AQH
WAGG-AM

610

Gospel

6,000

WAPI-AM

1070

News/Talk

2,200

WATV-AM

900

Urban Gold

3,600

WAYE-AM

1220

Christian

1,100

WBHJ-FM

95.7

Urban Contemporary

10,800

WBHK-FM

98.7

Urban Adult Contemporary

9,400

WDJC-FM

93.7

Contemporary Christian

2,800

WEDA-FM

97.3

Active Rock

2,100

WENN-FM

105.9

Oldies (60's-70's)

1,800

WERC-AM

960

News/Talk/Sports

5,600

WEZN-AM

1320

Adult Standards

3,300

WJLD-AM

1400

Talk

1,500

WJOX-AM

690

Sports

2,500

WMJJ-FM

96.5

Adult Contemporary

6,400

WODL-FM

106.9

Oldies

7,000

WOWC-FM

102.5

Contemporary Country

3,200

WQEN-FM

103.7

Contemporary Hit Radio

4,600

WRAX-FM

107.7

Alternative

9,800

WRRS-FM

101.1

Contemporary Christian

2,300

WYSF-FM

94.5

Soft Contemporary

8,500

WZJT-FM

92.5

Christian

600

WZRR-FM

99.5

Classic Rock

4,900

WZZK-FM

104.7

Country

10,600

Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron