POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 645,593 |
-12.3 |
7.2M |
+7.1 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 69.2 |
25.7 |
4.9 |
4.8 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 45.7 |
44.1 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research 1999 |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
63 |
73 |
143 |
175 |
368 |
185 |
136 |
|
50 |
63 |
123 |
160 |
307 |
199 |
118 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined
Fringe |
| Spot Quotations & Data |
|
| Total
Households |
TV
Households |
% TV
Penetration |
| 1,003,300 |
991,610 |
99 |
TELEVISION STATIONS
CABLE SYSTEMS
Name |
Subscribers |
Type |
| Baltimore Metro Cable Advertising |
323,000 |
Primary Interconnect |
| TCI Media Services |
140,000 |
Primary Interconnect |
| Jones Communications Media Services |
78,000 |
Primary Interconnect |
| Millennium Digital Media - Anne Arundel |
55,217 |
Primary System |
| Clearview Cable TV of North Harford |
13,000 |
Primary System |
| Falcon Cable Advertising - Wye Mills/Centreville |
13,000 |
Primary System |
| Comcast Cable Advertising |
32,392 |
Primary Interconnect |
| Prestigevision 3 |
29,000 |
Primary System |
|
|
|
|
INCOME
| Per
capita income for the metropolitan region |
| $25,563 |
|
1992 |
DAILY NEWSPAPERS
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Baltimore MSA
|
Call letters |
Frequency |
Format |
AQH |
|
| WASA-AM |
1330 |
Adult Standards |
100 |
| WBAL-AM |
1090 |
News/Talk/Sports |
21,800 |
| WBGR-AM |
860 |
Gospel |
1,200 |
| WCAO-AM |
600 |
Gospel |
8,200 |
| WCBM-AM |
680 |
News/Talk |
6,500 |
| WERQ-FM |
92.3 |
Contemporary Hit Radio |
33,500 |
| WGRX-FM |
100.7 |
Country |
2,600 |
| WIYY-FM |
97.9 |
Album Oriented Rock |
14,100 |
| WJFK-AM |
1300 |
Talk |
5,700 |
| WLIF-FM |
101.9 |
Adult Contemporary |
20,000 |
| WNST-AM |
1570 |
Sports |
1,100 |
| WOCT-FM |
104.3 |
Classic Rock |
11,200 |
| WOLB-AM |
1010 |
Talk |
2,600 |
| WPOC-FM |
93.1 |
Country |
22,900 |
| WQSR-FM |
105.7 |
Oldies |
20,100 |
| WRBS-FM |
95.1 |
Christian |
5,300 |
| WRNR-FM |
103.1 |
Adult Alternative
Airplay |
2,100 |
| WWIN-AM |
1400 |
Gospel |
4,000 |
| WWIN-FM |
95.9 |
Urban Contemporary |
25,500 |
| WWLG-AM |
1360 |
Adult Standards |
4,000 |
| WWMX-FM |
106.5 |
Adult Contemporary |
15,800 |
| WXYV-FM |
102.7 |
Contemporary Hit Radio |
13,200 |
|
| Copyright © 2000 The Arbitron Company, Radio Datatrak 3Q99 Arbitron |
|
