POPULATION
|
| City |
Metro |
| 1998 |
%
since 1990 |
1997 |
%
since 1990 |
| 403,819 |
+2.5 |
3.6M |
+22.6 |
|
| |
| U.S.
Census |
ETHNIC
MIX
|
| Population
by race % |
| White |
Black |
Hispanic |
Asian |
| 71.4 |
25.8 |
3 |
2.6 |
|
| |
| U.S.
Census 1996 estimates may equal more than 100 percent |
WIREDNESS
|
| Percentage
of adults online |
| February 1999 |
February 1998 |
| |
|
| 45.1 |
42.6 |
| |
|
43.7
National Average
|
39.5
National Average
|
|
| © Scarborough Research |
TELEVISION
SQAD
TV Households
| Daypart |
Second
Quarter CPP Data |
Third
Quarter CPP Data |
| Average |
Average |
| Early Morning |
|
125 |
109 |
206 |
288 |
485 |
344 |
147 |
|
98 |
87 |
169 |
261 |
495 |
266 |
136 |
|
| Day |
| Early News |
| Prime Access |
| Primetime |
| Late News |
| Combined
Fringe |
|
| © Spot Quotations
& Data Inc. |
TELEVISION STATIONS
CABLE SYSTEMS
System |
Subscribers |
Type |
| C-AMA/Cable
Advertising of Metro Atlanta |
931,830 |
Primary Interconnect |
| InterMedia
Television Advertising - Gainesville |
27,000 |
Primary System |
| Cable
Video Productions - Randolph County |
9,000 |
Primary System |
| Comcast
Cable |
55,750 |
Primary Interconnect |
| TCI
Media Services |
49,200 |
Primary Interconnect |
| CableTime |
43,470 |
Primary Interconnect |
|
|
INCOME
| Per
Capita income for the metropolitan region |
| $25,563 |
|
1992 |
DAILY NEWSPAPERS
RADIO
SPARC
RADIO
| Daypart |
Third Quarter CPP Data |
AM
DRIVE
6 A.M. to A.M. |
|
|
DAY
10 A.M. to 3 P.M. |
PM
DRIVE
3 P.M. to 7 P.M. |
EVENING
7 P.M. to MIDNIGHT |
|
| Target Adults 18+ |
| © Spot Quotations
& Data Inc. 1999 |
RADIO
Atlanta MSA
|
Call letters |
Frequency |
Format |
AQH |
|
WALR -AM |
1340 |
Gospel |
3 ,900 |
WALR -FM |
104.7 |
Rhythm/Blues |
27 ,500 |
WAMJ -FM |
107.5 |
Urban Gold |
12 ,000 |
WAOK -AM |
1380 |
Gospel |
8 ,400 |
WAZX -AM |
1550 |
Spanish |
1 ,900 |
WCNN -AM |
680 |
News/Talk |
2 ,300 |
WFOX -FM |
97.1 |
Oldies |
16 ,100 |
WGST -AM |
640 |
News/Talk/Sports |
6 ,900 |
WGST -FM |
105.7 |
News/Talk/Sports |
10 ,300 |
WHTA -FM |
97.5 |
Urban Contemporary |
20 ,500 |
WJZF -FM |
104.1 |
Jazz |
13 ,000 |
WKHX -FM |
101.5 |
Country |
28 ,200 |
WKLS -FM |
96.1 |
Album Oriented Rock |
22 ,300 |
WNNX -FM |
99.7 |
Modern Rock |
25 ,300 |
WPCH -FM |
94.9 |
Adult Contemporary |
23 ,700 |
WQXI -AM |
790 |
Sports Talk |
4 ,300 |
WSB -AM |
750 |
News/Talk/Sports |
42 ,400 |
WSB -FM |
98.5 |
Adult Contemporary |
30 ,200 |
WSTR -FM |
94.1 |
Contemporary Hit
Radio |
42 ,200 |
WVEE -FM |
103.3 |
Urban Contemporary |
42 ,300 |
WVFJ -FM |
93.3 |
Contemporary
Christian |
3 ,200 |
WYAY -FM |
106.7 |
Country |
15 ,800 |
| WZGC-FM |
92.9 |
Classic rock |
13 ,400 |
|
| Copyright © 2000 The Arbitron Company,
Radio Datatrak 3Q99 Arbitron |
|
