Media rush to aid of Sandy victims
November 2, 2012
Media companies are stepping up to show their support for the victims of Hurricane Sandy.
NBC is airing a Sandy telethon tonight to raise money for those impacted by the Hurricane.
Billy Joel, Jon Bon Jovi, Christina Aguilera and Bruce Springsteen will be among those performing for the special, which will air across all NBCUniveral cable networks, including Bravo, Syfy, CNBC and USA, as well as flagship network NBC. HBO has also signed on to air the telethon.
All money raised during the concert will go to the American Red Cross to aid Hurricane Sandy victims. The event will air live from Rockefeller Plaza.
Disney/ABC Television Group is donating $2 million and has designated Monday as a "day of giving," raising money on its early morning, daytime, primetime and late-night shows to help victims of Sandy.
The Weather Channel today launched a program pledging to match up to $1 million in Sandy donations to the Red Cross. It will promote the program during its Sandy coverage.
Yesterday Viacom also said it will donate $1 million to hurricane relief efforts, as well as setting up a $1 million gift matching program for Viacom employees.
The donation came after News Corp. offered a $1 million pledge for hurricane relief and chief executive officer Rupert Murdoch urged other media organizations to follow his lead.
Time Warner said today that it will also donate $1 million.
Big questions face broadcast in sweeps
Super Bowl first: A programmatic ad buy
NBC’s ‘Nightly News’ tops the competition
Why the Ellie awards were moved to February
ABC wins the first Friday of February sweeps
A strong sendoff for NBC’s ‘Parenthood’
Readers: It will be a record Super Bowl
The rest of the best of the Super Bowl
‘Kids Baking Championship,’ what fun
Rachel, the stress from work is too much
Best tube bets this weekend
Cable overnights: ‘Americans’ dips slightly
New from Snapchat, meet Discover
- Antonio Navas becomes chief creative officer at Nissan United
- Corinna Falusi rises to chief creative officer at Ogilvy & Mather
- Martyn Dean becomes SVP and ECD at Rhea + Kaiser
- Rachel Israel becomes EVP at Guardian Labs U.S.
- Julia Fry becomes associate publisher of advertising at O
- Ross Gagnon becomes insights director at Forbes
- Blythe Danner joins NBC's 'The Slap'
- Jon Hamm and Kristen Wiig join Netflix's 'Wet Hot American Summer'
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Looking to fill a media planner job in Chicago
Senior media connections planner/buyer in Columbus
Assistant media buyer opening in San Francisco
Digital media buyer job in Minneapolis
Programmatic media planner wanted in New York