Media rush to aid of Sandy victims

Media companies are stepping up to show their support for the victims of Hurricane Sandy.

NBC is airing a Sandy telethon tonight to raise money for those impacted by the Hurricane.

Billy Joel, Jon Bon Jovi, Christina Aguilera and Bruce Springsteen will be among those performing for the special, which will air across all NBCUniveral cable networks, including Bravo, Syfy, CNBC and USA, as well as flagship network NBC. HBO has also signed on to air the telethon.

All money raised during the concert will go to the American Red Cross to aid Hurricane Sandy victims. The event will air live from Rockefeller Plaza.

Disney/ABC Television Group is donating $2 million and has designated Monday as a "day of giving," raising money on its early morning, daytime, primetime and late-night shows to help victims of Sandy.

The Weather Channel today launched a program pledging to match up to $1 million in Sandy donations to the Red Cross. It will promote the program during its Sandy coverage.

Yesterday Viacom also said it will donate $1 million to hurricane relief efforts, as well as setting up a $1 million gift matching program for Viacom employees.

The donation came after News Corp. offered a $1 million pledge for hurricane relief and chief executive officer Rupert Murdoch urged other media organizations to follow his lead.

Time Warner said today that it will also donate $1 million.
 

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