Media rush to aid of Sandy victims
November 2, 2012
Media companies are stepping up to show their support for the victims of Hurricane Sandy.
NBC is airing a Sandy telethon tonight to raise money for those impacted by the Hurricane.
Billy Joel, Jon Bon Jovi, Christina Aguilera and Bruce Springsteen will be among those performing for the special, which will air across all NBCUniveral cable networks, including Bravo, Syfy, CNBC and USA, as well as flagship network NBC. HBO has also signed on to air the telethon.
All money raised during the concert will go to the American Red Cross to aid Hurricane Sandy victims. The event will air live from Rockefeller Plaza.
Disney/ABC Television Group is donating $2 million and has designated Monday as a "day of giving," raising money on its early morning, daytime, primetime and late-night shows to help victims of Sandy.
The Weather Channel today launched a program pledging to match up to $1 million in Sandy donations to the Red Cross. It will promote the program during its Sandy coverage.
Yesterday Viacom also said it will donate $1 million to hurricane relief efforts, as well as setting up a $1 million gift matching program for Viacom employees.
The donation came after News Corp. offered a $1 million pledge for hurricane relief and chief executive officer Rupert Murdoch urged other media organizations to follow his lead.
Time Warner said today that it will also donate $1 million.
A look at summer’s new hits and misses
Pandora: We’re going advertising-free
Big news: Amazon videos going offline
‘Ninja Warrior’ ties a three-year high
A shift for the ‘Video Music Awards’
Want to reach Hispanics? Try mobile ads.
MTV’s VMAs set a Twitter TV record
Programming blog: Latest pickups and cancellations
Summer’s top shows among Millennials
The future of agencies: Mining for data
Denver: TV and radio spending are flat
‘Hand of God,’ off to parts unknown
Boost your media IQ. Sign up here.
- Dan Donovan becomes ECD at McCann New York
- Devin Reiter becomes Crispin Porter + Bogusky managing director in Boulder
- Alvaro Cabrera becomes chief strategy officer at DigitasLBi
- Roy Torres becomes creative director at 22squared
- Sarah McNaughton becomes site director at new Dr. Oz site
- David Woolfson and Michael Benowitz become SVPs at Screenvision
- Lindsay Sloane becomes EVP of production at MGM Television
- 'The View' executive producer Bill Wolff exiting
- Scott Van Pelt hosting midnight edition of 'SportsCenter'
- Alex Morgan and Chris Paul appearing on Disney XD's 'Becoming'
- Tom Selleck starring in new 'Jesse Stone' movie at Hallmark Channel
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois