Media rush to aid of Sandy victims
November 2, 2012
Media companies are stepping up to show their support for the victims of Hurricane Sandy.
NBC is airing a Sandy telethon tonight to raise money for those impacted by the Hurricane.
Billy Joel, Jon Bon Jovi, Christina Aguilera and Bruce Springsteen will be among those performing for the special, which will air across all NBCUniveral cable networks, including Bravo, Syfy, CNBC and USA, as well as flagship network NBC. HBO has also signed on to air the telethon.
All money raised during the concert will go to the American Red Cross to aid Hurricane Sandy victims. The event will air live from Rockefeller Plaza.
Disney/ABC Television Group is donating $2 million and has designated Monday as a "day of giving," raising money on its early morning, daytime, primetime and late-night shows to help victims of Sandy.
The Weather Channel today launched a program pledging to match up to $1 million in Sandy donations to the Red Cross. It will promote the program during its Sandy coverage.
Yesterday Viacom also said it will donate $1 million to hurricane relief efforts, as well as setting up a $1 million gift matching program for Viacom employees.
The donation came after News Corp. offered a $1 million pledge for hurricane relief and chief executive officer Rupert Murdoch urged other media organizations to follow his lead.
Time Warner said today that it will also donate $1 million.
TV programming blog: All the cancellations and renewals
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Putting a pricetag on ad fraud: $16.4 billion
Surprise: There’s one area where TV viewing is soaring
Media Life’s Digital Media Transparency Initiative
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency