Media rush to aid of Sandy victims
November 2, 2012
Media companies are stepping up to show their support for the victims of Hurricane Sandy.
NBC is airing a Sandy telethon tonight to raise money for those impacted by the Hurricane.
Billy Joel, Jon Bon Jovi, Christina Aguilera and Bruce Springsteen will be among those performing for the special, which will air across all NBCUniveral cable networks, including Bravo, Syfy, CNBC and USA, as well as flagship network NBC. HBO has also signed on to air the telethon.
All money raised during the concert will go to the American Red Cross to aid Hurricane Sandy victims. The event will air live from Rockefeller Plaza.
Disney/ABC Television Group is donating $2 million and has designated Monday as a "day of giving," raising money on its early morning, daytime, primetime and late-night shows to help victims of Sandy.
The Weather Channel today launched a program pledging to match up to $1 million in Sandy donations to the Red Cross. It will promote the program during its Sandy coverage.
Yesterday Viacom also said it will donate $1 million to hurricane relief efforts, as well as setting up a $1 million gift matching program for Viacom employees.
The donation came after News Corp. offered a $1 million pledge for hurricane relief and chief executive officer Rupert Murdoch urged other media organizations to follow his lead.
Time Warner said today that it will also donate $1 million.
A tight Wednesday night for broadcast
Our most endangered medium: Direct mail
‘Yes, that billboard was shot on my iPhone’
Euro 2016: Ready for a big push
HBO Now subscribers: 800,000 (really)
Catch the next big wave: Hispanic media
‘Scandal’ tackles a taboo topic
Cable overnights: Cable news soars with primary
Google strikes back against bots
Which states spend the most for Valentine’s Day
Twitter: Here’s what happened while you left
CBS’s post-Super Bowl bump continues
This week’s broadcast ratings
- Philippe Krakowsky rises to chairman at IPG Mediabrands
- Rodrigo Grau becomes CCO at JWT Latin America
- Charles Thornton becomes VP of digital at the Automotive Ad Agency
- Todd Eisner becomes creative director at barrettSF
- Sarah Katt becomes VP of product development at AccuWeather
- David Pescovitz becomes editor at large at WebbyAwards.com
- Eddie Jordan and Sabine Schmitz join BBC America's 'Top Gear'
- Lee Majors joins Starz' 'Ash vs. Evil Dead'
- Kyle Schmid joins History military drama 'Six'
- Shawn Ashmore joins ABC drama pilot 'Conviction'
- Scott Wilson joins Netflix's 'The OA'
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital content manager opening in Atlanta
Senior media planner wanted in Des Moines
Media planner/buyer position in Cincinnati
Looking for a media strategist in Cincinnati
Opening for a marketing communications manager