Martha Stewart pulls plug on Whole Living
December 7, 2012
Alas, Whole Living is dying.
The Martha Stewart Living Omnimedia publication, which had been in negotiations to be sold to OpenGate Capital and Jack Kliger, will instead shut down after talks between the two sides collapsed, leaving Whole Living without a buyer.
MSLO had said earlier this year that it could not afford to keep publishing the title. It is also folding Everyday Food into Martha Stewart Living as the company moves to focus more narrowly on its core magazines.
According to reports, Whole Living was bleeding some $4 million per year. Talks with OpenGate, the owner of TV Guide Magazine, and Kliger had the sale price at $2.5 million.
The last issue of Whole Living is the January/February edition. Sixteen editorial staffers will likely lose their jobs.
MSLO bought Whole Living seven years ago at a price of $6 million. It quickly bumped up its rate base to 750,000, which had the effect of pricing out the small-business natural foods and remedies advertisers who supported the previously much smaller publication, called Body + Soul.
Tags: advertisers, Body Soul, jobs, magazine closures, magazines, martha stewart, martha stewart living, martha stewart living omnimedia, mslo, publishing, rate base, whole living, whole living closed, whole living sold
‘Stars’ posts best finale in four seasons
Yet another sweeps victory for NBC
OOH measurement: Where it’s headed
On cable news, wall-to-wall Ferguson
‘Santa Hunters,’ hunt for something else
What will be the big media stories of 2015?
Best tube bets this holiday weekend
Cable overnights: ‘MNF’ takes a hit
Study: Hispanics ahead of the curve for digital
What are your predictions for 2015?
ABC’s ‘Scandal’ wows ‘em on Twitter
Part one of ‘Stars’ finale matches season high
Happy Thanksgiving: What readers are thankful for
- Timothy Mutrie becomes chief strategy officer at Jacob Tyler
- Mark Koelfgen rises to CCO at McGarryBowen
- Paul Shearer becomes Middle East CCO at Ogilvy & Mather
- Matthew Abate becomes ECD at Atmosphere Proximity
- Amy Goldberg and Dan Myers join Starz
- Patti Dennis rises to VP of talent development at Gannett
- Lori Loughlin and Bailee Madison join Hallmark's 'Northpole 2'
- Lenora Crichlow and Spencer Grammer join NBC's 'Mr. Robinson'
- Actor George Eads leaving CBS's 'CSI'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Savvy media buyer needed in Chattanooga
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge