Martha Stewart pulls plug on Whole Living
December 7, 2012
Alas, Whole Living is dying.
The Martha Stewart Living Omnimedia publication, which had been in negotiations to be sold to OpenGate Capital and Jack Kliger, will instead shut down after talks between the two sides collapsed, leaving Whole Living without a buyer.
MSLO had said earlier this year that it could not afford to keep publishing the title. It is also folding Everyday Food into Martha Stewart Living as the company moves to focus more narrowly on its core magazines.
According to reports, Whole Living was bleeding some $4 million per year. Talks with OpenGate, the owner of TV Guide Magazine, and Kliger had the sale price at $2.5 million.
The last issue of Whole Living is the January/February edition. Sixteen editorial staffers will likely lose their jobs.
MSLO bought Whole Living seven years ago at a price of $6 million. It quickly bumped up its rate base to 750,000, which had the effect of pricing out the small-business natural foods and remedies advertisers who supported the previously much smaller publication, called Body + Soul.
Tags: advertisers, Body Soul, jobs, magazine closures, magazines, martha stewart, martha stewart living, martha stewart living omnimedia, mslo, publishing, rate base, whole living, whole living closed, whole living sold
This summer’s winners and losers
The future for Forbes and other business titles
Swing and a miss for the British Open
‘Manhattan,’ not a bomb but little spark
So, what’s your take on Fox-Time Warner?
For Lifetime, heels kicking up high
Cable overnights: ‘Hip Hop’ jumps on VH1
How many subscribers did Aereo have, anyway?
Right now at Comic-Con: PETA’s latest work
Study: Relevancy matters for sponsored stories
Fortune finds a new editor: Alan Murray
Fox wins Monday with two servings of Ramsay
This week’s cable ratings
- Jeff Brooks becomes chief commercial officer at Assembly
- Scott Monty becomes EVP of strategy at SHIFT Communications
- Amanda Hughes-Watkins and Crystal Ginn join Kettle
- Nick Kaplan becomes creative director at Barton F. Graf
- Andy Wright becomes publisher at The New York Times Magazine
- Tia Maggini becomes VP of original movies at Lifetime
- Megan Murphy rises to Washington bureau chief at The Financial Times
- Mark Green becomes SVP of product strategy at Simulmedia
- Brian Hallisay joins the cast of ABC's 'Revenge'
- Ed Helms, Ed Harris and Hilary Swank eyeing drama ‘One Percent’
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago
Assistant media buyer job in Iowa City
Media strategist position in Stamford