Lower volume for CBS’s Last.fm
December 17, 2012
CBS Radio bought Last.fm in May 2007 as the online radio boom began.
It was envisioned as a competitor to Pandora and Clear Channel’s iHeartRadio, a way to give CBS an already-established presence in the burgeoning internet radio market.
Alas the purchase hasn’t worked out quite as well as CBS had hoped, and now major changes are coming to Last.fm.
The company confirmed that it will be installing a paywall on its desktop client in the U.S. and U.K. and eliminating the service altogether in some other countries due to financial woes.
“We are continuing to offer both ad-supported free radio and ad-free subscription radio in [the U.S., UK and Germany],” said a statement from Last.fm. “Ad-supported radio on the web site is the most popular way to listen. However, from Tuesday 15 January 2013, radio streaming within the desktop client will now only be available to subscribers.”
Last.fm will continue to offer subscription services in Canada, Australia, New Zealand, Ireland and Brazil, but will eliminate its offerings to all other countries, citing the financial hardship of paying royalty fees for those additional places.
A strong sendoff for NBC’s ‘Parenthood’
Readers: It will be a record Super Bowl
The rest of the best of the Super Bowl
‘Kids Baking Championship,’ what fun
Rachel, the stress from work is too much
Tell us your thoughts on Hispanic media
Best tube bets this weekend
Cable overnights: ‘Americans’ dips slightly
New from Snapchat, meet Discover
Survey: Native advertising will soar this year
Coming soon: Nick without the cable bill
Disney Junior planning Latin-inspired princess
‘Empire’ holds steady in fourth week
- Jeremy Gibney and Rob Esmundo join San Francisco agency Eleven
- Paul Pastor becomes EVP of network strategy at Discovery Channel
- Amy Hyland and Justin Nesci rise at Nickelodeon
- Pete Rumpel becomes chief sales officer at ABI Research
- Lincoln Lopez becomes VP and GM of social media at Univision
- Jim Lawson becomes regional manager at iHeartMedia
- John Reiss rises to executive producer at NBC's 'Meet the Press'
- Roberto Ruiz becomes news anchor at Azteca America
- Tyler James Williams joins CBS's 'Criminal Minds' spinoff
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Looking to fill a media planner job in Chicago
Senior media connections planner/buyer in Columbus
Assistant media buyer opening in San Francisco
Digital media buyer job in Minneapolis
Programmatic media planner wanted in New York