Lower volume for CBS’s Last.fm
December 17, 2012
CBS Radio bought Last.fm in May 2007 as the online radio boom began.
It was envisioned as a competitor to Pandora and Clear Channel’s iHeartRadio, a way to give CBS an already-established presence in the burgeoning internet radio market.
Alas the purchase hasn’t worked out quite as well as CBS had hoped, and now major changes are coming to Last.fm.
The company confirmed that it will be installing a paywall on its desktop client in the U.S. and U.K. and eliminating the service altogether in some other countries due to financial woes.
“We are continuing to offer both ad-supported free radio and ad-free subscription radio in [the U.S., UK and Germany],” said a statement from Last.fm. “Ad-supported radio on the web site is the most popular way to listen. However, from Tuesday 15 January 2013, radio streaming within the desktop client will now only be available to subscribers.”
Last.fm will continue to offer subscription services in Canada, Australia, New Zealand, Ireland and Brazil, but will eliminate its offerings to all other countries, citing the financial hardship of paying royalty fees for those additional places.
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