Lower volume for CBS’s Last.fm
December 17, 2012
CBS Radio bought Last.fm in May 2007 as the online radio boom began.
It was envisioned as a competitor to Pandora and Clear Channel’s iHeartRadio, a way to give CBS an already-established presence in the burgeoning internet radio market.
Alas the purchase hasn’t worked out quite as well as CBS had hoped, and now major changes are coming to Last.fm.
The company confirmed that it will be installing a paywall on its desktop client in the U.S. and U.K. and eliminating the service altogether in some other countries due to financial woes.
“We are continuing to offer both ad-supported free radio and ad-free subscription radio in [the U.S., UK and Germany],” said a statement from Last.fm. “Ad-supported radio on the web site is the most popular way to listen. However, from Tuesday 15 January 2013, radio streaming within the desktop client will now only be available to subscribers.”
Last.fm will continue to offer subscription services in Canada, Australia, New Zealand, Ireland and Brazil, but will eliminate its offerings to all other countries, citing the financial hardship of paying royalty fees for those additional places.
‘Dome’ rebounds from series low
The internet of things, demystified
Radio ad $ in first half: Flat to last year
Programming blog: Latest pickups and cancellations
A local TV station, a national tragedy
New Orleans: Looking back at Katrina
‘Narcos,’ ripping tale of the drug wars
Tell us your thoughts on Hispanic media
Boost your media IQ. Sign up here.
Weekend TV: Jammin’ with Miley Cyrus
Survey: Social media ad spending will rise
Cable overnights: Another big night for FNC
The new YouTube Gaming at a glance
- Kyla Jacobs rises to global business development director at TBWA
- Rob FitzGerald becomes U.S. president at We Are Social
- Mandy Graham joins and Maria Smith rises at M&C Saatchi
- David Duncan becomes chief strategy officer at BBDO Minneapolis
- Zan Goodman becomes design director at Chandelier
- Patty Hirsch becomes digital GM for sports at Time Inc.
- Bob Gold becomes SVP of distribution at Poker Central
- Alison Fitzgerald becomes health policy correspondent at NPR
- Baratunde Thurston becomes supervising producer at 'The Daily Show'
- Jim Belushi joins the cast of Fox's pilot "Urban Cowboy'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois