‘Loser’ tops ‘Bachelor’ in reality faceoff
NBC weight loss show draws a 2.4 in 18-49s
January 8, 2013
In the battle of veteran reality shows last night, NBC’s “The Biggest Loser” beat ABC’s “The Bachelor” by a thin margin, lifting lead-out “Deception” to a timeslot victory and NBC to a nightly win.
“Loser” averaged a 2.4 adults 18-49 rating from 8 to 10 p.m., according to Nielsen overnights, just ahead of “Bachelor’s” 2.3.
“Loser” was off 20 percent from Sunday night’s 3.0 premiere, but it matched the rating for the second episode of last season.
“Bachelor” slid 4 percent from last year’s debut.
With a solid lead-in from “Loser,” the new drama “Deception” averaged a 2.0 at 10 p.m., topping ABC’s original episode of “Castle” by 0.1. That’s a good rating for a show at that hour, though it did decline slightly (from a 2.1 to a 1.9) in its second half hour.
“Castle” grew 12 percent from its most recent original in December, up from a 1.7.
The series finale of “The Mob Doctor” on Fox drew a 0.9 at 9 p.m., on par with its season average.
Of course, the real ratings action took place on cable last night, where ESPN aired the Bowl Championship Series national title game. It’s expected to dominate the night when cable ratings are released later today.
NBC was first for the night with a 2.2 average overnight rating and a 6 share, with ABC a close second at 2.1/5. Univision was third at 1.5/4, CBS fourth at 1.4/4, Fox fifth at 0.9/2, Telemundo sixth at 0.6/1 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 2.3 for “Loser,” followed by ABC with a 2.1 for “Bachelor.” CBS and Univision tied for third at 1.5, CBS for repeats of “How I Met Your Mother” and “2 Broke Girls” and Univision for “Por Ella Soy Eva,” with Fox fifth with a 0.9 for “Bones,” Telemundo sixth with a 0.5 for “Rosa Diamante” and CW seventh with a 0.4 for a “Hart of Dixie” rerun.
NBC and ABC tied for first at 9 p.m., each with a 2.4 rating, NBC for more “Loser” and ABC for more “Bachelor.” CBS and Univision tied for third at 1.7, CBS for reruns of “2 Broke Girls” and “Mike & Molly” and Univision for “Amores Verdaderos,” with Fox fifth with a 0.9 for “Mob,” Telemundo sixth with a 0.6 for “Corazon Valiente” and CW seventh with a 0.3 for a repeat of “Beauty and the Beast.”
At 10 p.m. NBC was first with a 2.0 for “Deception,” with ABC second with a 1.9 for “Castle.” Univision was third with a 1.3 for “Amor Bravio,” CBS fourth with a 1.1 for a repeat of “Hawaii Five-0″ and Telemundo fifth with a 0.6 for “Pablo Escobar: El Patron del Mal” (0.7) and “El Rostro de la Venganza” (0.4).
ABC finished first for the night among households with a 5.0 average overnight rating and a 7 share. NBC was second at 3.9/6, CBS third at 3.7/5, Fox fourth at 2.4/3, Univision fifth at 1.9/3, Telemundo sixth at 0.8/1 and CW seventh at 0.6/1.
Another series low for ‘American Idol’
‘Duck’ flies higher after season low
Disney Interactive chops 700 jobs
NBC’s dilemma: Whither ‘Community’?
‘Late Night With Seth Meyers,’ go to bed
Rachel, I’ve been stuck bigtime by co-workers
‘Resurrection,’ it’s got a shot
Tell us, are you happy with your salary?
Best tube bets this weekend
Shocker: Isaiah Washington back on ‘Grey’s’
ABC, CBS and Fox bounce back on Wednesday
RJ Palmer, Varick and TargetCast merge into Assembly
Pew: Pope’s getting good buzz on Twitter
- Heather Sandford becomes digital media manager at Ad Partners
- Martin Mohr becomes creative director at TBWA\Chiat\Day
- Carlos Sanchez becomes EVP and GM at Fox Deportes
- Greg Daniel, Laura Nelson, Saul Rosenberg and Marcy Shinder join Nielsen
- Liz Coddington and Melissa Stein join Adara Global
- Akiba Solomon becomes editorial director at Colorlines
- Matthew Galkin rises to partner at Warrior Poets
- Carlos Hermosillo joins Telemundo's sportscasting team
- Brooke Burke-Charvet guesting on ABC Family's 'Melissa & Joey'
- Gabriel Luna starring in El Rey Network's 'Matador'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior planner/buyer opening in Daytona Beach
Media coordinator job in Anchroage
Media planner opening in San Francisco
Media planner/buyer opening in Ancorage
Online marketing media buyer in Camas, Wash.