Longtime editor Zinczenko leaving Men’s Health

As Anna Wintour is to Conde Nast, David Zinczenko has long been to Rodale, a celebrity editor whose personal fame often outshined that of the magazine he edits, Men’s Health.

Apparently that had begun to wear on Rodale’s ownership, which wanted a brand that outshined its editor and not the other way around.

Now Zinczenko is out as editor in chief of Men’s Health, reports The New York Post, which quotes Rodale chief executive officer Maria Rodale as saying that the decision was mutual but initiated by the Rodales.

“His contract was up at year end, and we decided it was a good time to make a change,” she tells Keith Kelly.

Menshealth.com editor Bill Phillips will take over the print magazine, the latest in an increasingly long line of digital editors being tapped to help revive the print side.

Rodale Books head Steve Perrine is also leaving in the shakeup, and Kelly reports that Perrine and Zinczenko may be teaming on a new venture.

Zinczenko, the best-selling author of “Eat This, Not That” and “The Abs Diet,” had been at Rodale for 20 years and was also executive vice president and general manager of Rodale’s Healthy Living Group.

He is a frequent guest on “Today” and dated actress Rose McGowan for years.
 

Tags: Bill Phillips, david zinczenko, eat this not that, editor in chief, executive vice president, Healthy Living Group, keith kelly, maria rodale, men's health, print, rodale, Rodale Books, Steve Perrine, time, zinczenko